Purchase Decision Process
Mostrando 1-12 de 30 artigos, teses e dissertações.
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1. The decision-making process to purchase from online supermarkets: a qualitative research with customers from 'Zona Sul Atende'
Zona Sul was the first supermarket chain in Rio de Janeiro to provide online sales purchases services and it is the leader in its segment in the city. Therefore, it was chosen as the object of this study, which attempts to describe and analyze the decision-making process of consumers who use the Internet to shop for groceries. Twenty in-depth interviews were
JISTEM J.Inf.Syst. Technol. Manag.. Publicado em: 2013-04
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2. A relação entre conhecimento ecológico, preocupação ecológica, afeto ecológico, normas subjetivas e o comportamento de compras verdes no setor de cosméticos / The relationship between ecological knowledge, ecological concern, ecological affection and subjective standards of green shopping behavior in the cosmetics industry
Research which seeks to investigate the relationship between environmental factors and the consumer behavior is still embryonic in Brazil, which is a unique opportunity for those studies that relate the purchasing behavior of consumers to environmental issues. In this perspective, the goal of this research was to ascertain whether there is correlation betwee
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 15/03/2012
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3. Influência reversa no consumo entre gerações : um estudo exploratório sobre a influência dos filhos no processo de decisão de compra das famílias
Many different factors contribute for the growth of children¿s role as influential agents in the family decision-making process such as technology in its most different shapes, and how easy is for the children to manage them, besides the recent changes in demographic and household structures with a decrease of number of children per family, people having ch
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2012
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4. Estratégias de marketing das sementes de soja da COOPAVEL (Cooperativa Agroindustrial) / Marketing strategys of seeds soybean COOPAVEL - Cooperativa Agroindustrial.
This project shows the understanding of marketing-mix as a strategy to be used to divide in segments the aimed market, in order to overwhelm the competition and excel the customers demand. The theoretical fundaments about the theme suggest a defined conceptual option. It shows the marketing composed by four basic elements product, price, place and advertisin
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 22/12/2011
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5. Understanding the subject's behavior in the interaction with a decision support system under time pressure and missing information
The article seeks to determine how time pressure and missing information in decision-making affect the behavior of decision makers. Data was collected through an experimental task of simulating the purchase of a car, which was structured with the AHP (Analytic Hierarchy Process) multi-criteria method in a Decision Support System. When pressured by time, the
JISTEM - Journal of Information Systems and Technology Management. Publicado em: 2011-12
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6. Responsabilidade socioambiental no processo de adaptação estratégica de uma empresa do setor frigorífico de Santa Catarina
Organizations are experiencing a new model of society that is demanding new operating principles in relation to humans and the environment. This movement requires a greater concern, on the part of companies, with the environment around the organization, and a respect for the social and environmental variables. Nowadays, social and environmental issues must b
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 13/12/2010
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7. Esperança: construção e tese de um modelo teórico da sua influência no processo de compra do consumidor de cirurgia plástica estética. / Hope: construction and test of a theoretical modelo of its influence on the purchase process of the aesthetic plastic surgery consumer
In the last two decades the Consumer Behavior area has progressed through propositions and testing Models such as Trust, Satisfaction, Loyalty, Risk, Perceived Value, among others, as conceptual studies of these and other constructs have been challenging the Academic community to carry out innovative research and bring a differential to the theory of Marketi
Publicado em: 2010
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8. Análise técnica: um estudo empírico à luz das finanças comportamentais
This work deepens the discussion in the Technical Analysis field, aligning it premises to the theoretical framework of Behavioral Finance. In this purpose, this paper aimed to make, for the period between the years of 2007 and 2008, an empirical study of the brazilian stock market in the light of Technical Analysis and Behavioral Finance, as well as verifyin
Publicado em: 2009
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9. PRESSÃO DO TEMPO E FALTA DE INFORMAÇÃO: A INFLUÊNCIA NA QUALIDADE DA DECISÃO / TIME PRESSURE AND MISSING INFORMATION: THE INFLUENCE ON QUALITY OF DECISION
This study aimed to verify how time pressure and missing information influence the quality of decisions. Themes investigated were decision process; its influential factors - time pressure and missing information; quality of the decision; and Multicriteria Method AHP - Analytical Hierarchical Process. To achieve the proposed objective was developed a Decision
Publicado em: 2009
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10. A INFLUÊNCIA DO BOCA A BOCA ONLINE NA DECISÃO DE COMPRA DO CONSUMIDOR / THE INFLUENCE OF THE ELECTRONIC WORD OF MOUTH ONLINE ON THE CONSUMER PURCHASE DECISION
O crescimento dos acessos a Internet, o avanço das comunidades online e de outras formas de se relacionar virtualmente só tem aumentado no Brasil fazendo com que a rede de computadores faça parte de nossa rotina e também de nossa comunicação diária. A propaganda boca a boca sempre influenciou os consumidores desde que o comércio existiu. Perguntar a
Publicado em: 2009
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11. The determination of the characteristics on the students preference in the choice of a private institution of higher learning / DETERMINAÇÃO DAS CARACTERÍSTICAS DE PREFERÊNCIA DOS ALUNOS NA ESCOLHA DE UMA INSTITUIÇÃO DE ENSINO SUPERIOR PRIVADA NA CIDADE DE SANTA MARIA RS
Understanding consumers and the consuming process supply a series of benefits. Among these benefits are the support to managers in their decisions, the supply of a knowledge basis in which marketing researchers are able to analyze consumers, the support to legislators and controllers in the creation of laws and regulations regarding to the goods and service
Publicado em: 2009
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12. A influência dos grupos de referência no processo decisório do consumidor: um estudo no segmento de veículos utilitários esportivos
Esta dissertação teve como objetivo geral conhecer quais os tipos de influência que o grupo de referência exerce sobre o indivíduo, em seu processo decisório de compra de veículos utilitários esportivos ou, simplesmente, jipes 4x4. Partiu-se do princípio que as relações de troca comerciais são tidas como experiências sociais que os indivíduos r
Publicado em: 2009