Estratégias de marketing das sementes de soja da COOPAVEL (Cooperativa Agroindustrial) / Marketing strategys of seeds soybean COOPAVEL - Cooperativa Agroindustrial.
AUTOR(ES)
Antonio Carlos Marx
FONTE
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia
DATA DE PUBLICAÇÃO
22/12/2011
RESUMO
This project shows the understanding of marketing-mix as a strategy to be used to divide in segments the aimed market, in order to overwhelm the competition and excel the customers demand. The theoretical fundaments about the theme suggest a defined conceptual option. It shows the marketing composed by four basic elements product, price, place and advertising which are combined in order to achieve the customer satisfaction in the aimed segment, that is the Coopavels (COOPAVEL in Cascavel, PR) soybean farmer with a planted area equal or less than 350 ha. The project objective was to identify the variables which are more evident to the soybean seed customer, giving dimensions to the major points of decision in the product purchase process, highlighting relevant technical and behavioral details and creating marketing-mix actions and strategies for COOPAVEL according to the project proposition. The case study gives an interesting opportunity to gather information allied with a market oriented entrepreneurial strategy. Facing the project results, one will conclude that the company that uses modern marketing concepts will follow the market metamorphosis and will guarantee its competitiveness and the customers loyalty and satisfaction.
ASSUNTO(S)
marketing-mix agronegócio sementes de soja estratégias de marketing producao e beneficiamento de sementes agribusiness soybean seed marketing-mix marketing strategies
ACESSO AO ARTIGO
http://www.ufpel.edu.br/tede/tde_busca/arquivo.php?codArquivo=1357Documentos Relacionados
- Soybean seed production at COOPAVEL Cooperativa Agroindustrial de Cascavel - PR
- Historical data on soybean seeds production at the Coamo Agricultural and Industrial Cooperative of Campo Mourão
- Qualidade de sementes de soja comercializadas pela Cooperativa Agroindustrial COPAGRIL no Paraná
- Qualidade fisiológica de sementes de soja comerciais e de sementes salvas
- Perfil da produção de sementes de soja nas diferentes regiões de atuação da Cooperativa Regional Alfa SC