"A gente se vê por aqui": a captura do sujeito pela imagem na televisão

AUTOR(ES)
DATA DE PUBLICAÇÃO

2006

RESUMO

This paper aims on thinking over the slogan power of Globo TV network, considering a semiotics perspective and also the psychoanalytical listening. The purpose is to show that TV works as an alienating discourse in constructing the experience of the psycho reality replacing the living actions with the passive contemplation of images. Thus entailing a whole lifestyle towed by the market as well as by an esthetic pattern orchestrated by the communication technology. Through a semiotic view the TV and the public mix themselves up because when in front of the TV set we are captured by images which dominate the appearance of our body, our ego, our imagination. Such images which multiply infinitely make us lose our sight of the esthetic value of life. The message from TV determines the social ideals and heads the audience wishes. Excessive TV however swells the imaginary and it may be viewed as a cultural symptom.

ASSUNTO(S)

sintoma da cultura. televisao -- semiotica televisão psychoanalytic semiotic ciencias humanas television imaginário imaginary rede globo de televisao -- slogans comunicacao e semiotica semiotica psicanalitica semiótica psicanálítica imagem image cultural symptom

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