Public Relations Strategy
Mostrando 25-36 de 46 artigos, teses e dissertações.
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25. Organizational networks as a strategy for inserting a business in the dairy production chain: the case of Rural Producers Association of Pires. / Redes organizacionais como estratÃgia para inserÃÃo dos negÃcios na cadeia produtiva do leite: o caso da AssociaÃÃo de Produtores Rurais de Pires.
This thesis discusses the formation of organizational networks of small rural producers as a strategy for their insertion in the dairy production chain and for expanding their businesses to face the globalization process. The multiple facets â economical, political, social and cultural â of these networks will be analyzed, which predict deep changes in the
Publicado em: 2008
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26. Da favela ao bairro: limites visíveis da exclusão na área do Costa Azul - Salvador
To live is a human being inherent need. In the same way as drinking and eating, sheltering is fundamental in a persons life, and determinant to the formation and construction of a citizen identity. Brazilian absence or inadequacy of housing public politics leave a great part of the population apart from the housing need realizations. Invasions are the strate
Publicado em: 2008
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27. Gestão e trabalho pedagogico : um estudo sobre o sentido do trabalho para gestores e docentes de escolas municipais de ensino fundamental na cidade de Campinas / Management and pedagogical labor : a survey about th labor sense for managers and teachers of municipal schools of elementary teaching in the city of Campinas
The present survey has a descriptive-analytic feature. It analyses the professors, pedagogical advisors, vice-principals and principals perceptions, in public schools of elementary teaching, about features related to organization, conditions and relationships experienced in the labor atmosphere, linked to their feelings of satisfaction, suffering and challen
Publicado em: 2008
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28. Os saberes cotidianos de alunos nas aulas de educação fisica : implicações para a pratica pedagogica / Student´s daily knowledge at physical education classes : its implications for pedagogical practice
The research has sought the understandings of a Physical Education teacher on the daily knowledge of her students concerning a bodily culture of movement, aiming to comprehend the ways how the professional dealt with and gained access to such knowledge in her class context; that in order to reach the reasons governing the configuration of her pedagogic pract
Publicado em: 2008
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29. Sexualidade entre jovens das comunidades anfitriãs de turismo: desafios para a prevenção das DST/HIV e o Programa Saúde da Família / Sexuality among the youth of the host communities for tourism: challenges to the STI(s)/HIV prevention and the Family Health Program
The touristic activity in certain Brazilian regions intensifies seasonal population flows and it generates socioenvironmental impacts, among which problems to the sexual and reproductive health of the host communities inhabitants. This demands scheduled responses by the local health systems. One of the strategies of prevention and promotion of sexual health
Publicado em: 2008
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30. Big Brother Brasil : um cenário observado a procura de uma estratégia de posicionamento crítico no espaço público
This paper has been developed based on the observation and analysis of Big Brother Brasil 5 program, a reality show exhibited by Rede Globo de Televisão (Globo TV Network), in channel 12, from January to March 2005. The aim was to identify the strategies that made it possible for Jean Wyllys to receive the final award. This analysis of the actions and movem
Publicado em: 2007
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31. The local Government in view of Imperial Court : confrontations and negotations with foodstuffs trade (1840-1889) / A autoridade municipal na Corte imperial : enfretamentos e negociações na regulação do comercio de generos (1840-1889)
The proposal of this work is to define the authority and the capability of governance of Rio de Janeiro s municipal chamber in the regulation of food commerce; we show the negotiation strategies and the dynamics of the conflicts among the township, the central government and the population all through the Segundo Reinado (1840-1889). With this approach we in
Publicado em: 2007
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32. Dinâmica das relações familiares: compreendendo o convívio com familiar dependente de cuidados físicos / Dynamics of Family Relations: understanding the experience of living with a relative depending on physical care
The dynamics of family relations is presented as an important element to be investigated, considering the perspective of wholeness in family care. We work from the premise that, in view of a situation of illness, daily life and family relations are altered, unleashing processes of unstructuring and structuring in search of a balance, even if conflicting, to
Publicado em: 2007
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33. O silêncio dos docentes: a droga e a violência nas escolas / The silence by the teachers : the drug and the violence in school
This research results of the confluence of two fields of interest the fear, experienced by the professors, of the violence motivated by the trafic of drugs in public schools in the suburbs of Maceió and the way this interferes with the pedagogical process. The purpose of this study of qualitative approach was to understand the reasons of the school being qu
Publicado em: 2007
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34. Design vernacular urbano: a produção de artefatos populares em São Paulo como estratégia de comunicação e inserção social
This research intends to investigate the Urban Vernacular Design, and the relations established taking it as a starting point, with socity and culture. We understand that: Urban Vernacular Design is a denomination given to popular artifacts created by an individual or a community in order to attend to its basic, concrete needs in the struggle for survival. T
Publicado em: 2007
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35. O processo de gerência nas unidades de saúde da família: limites e possibilidades em sua construção / This investigation has as it study object the managerial process developed in the basic attention
This investigation has as it study object the managerial process developed in the basic attention, specifically in the USFs (Family Health Units) from the city of Marília - SP, Brazil. The Family Health has been constituted in strategy for the reorganization of the basic attention and the production in health care, proposed since 1994 by the Brazilian gover
Publicado em: 2007
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36. Relações Públicas como Estratégia de Gestão do Relacionamento Organizacional: Estudo de Caso da Eletronuclear. / Public Relations as the Eletronuclear Strategy of Management Organizational Relationship: A Case Study.
Este trabalho visa apresentar as ações de relações públicas como estratégia de gestão do relacionamento organizacional, através de estudo de caso da Empresa Eletronuclear Termonuclear S. A, localizada em Mambucaba, no município de Angra dos Reis, R. J.. Para isso foram confrontadas as práticas de relações públicas executadas na Empresa com as ex
Publicado em: 2006