Entrepreneurial Marketing
Mostrando 1-11 de 11 artigos, teses e dissertações.
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1. THE MEDIATING EFFECT OF PROACTIVE MARKET ORIENTATION CAPABILITY IN ENTREPRENEURIAL ORIENTATION AND SERVICE INNOVATION
ABSTRACT Purpose: The purpose of this article is to verify the mediating effect of a proactive market orientation capability in the relationship between entrepreneurial orientation (EO) and service innovation in micro and small companies in the food-away from home sector. We analyzed the mediating effect of a marketing capability (proactive market capabilit
RAM, Rev. Adm. Mackenzie. Publicado em: 05/04/2018
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2. Estratégias de marketing das sementes de soja da COOPAVEL (Cooperativa Agroindustrial) / Marketing strategys of seeds soybean COOPAVEL - Cooperativa Agroindustrial.
This project shows the understanding of marketing-mix as a strategy to be used to divide in segments the aimed market, in order to overwhelm the competition and excel the customers demand. The theoretical fundaments about the theme suggest a defined conceptual option. It shows the marketing composed by four basic elements product, price, place and advertisin
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 22/12/2011
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3. Processo de formação de estratégias de marketing na hotelaria paraibana
This paper aims to analyze the marketing strategies formation process in hotels, located in the city of João Pessoa. The strategy making process seeks to understand how they are formulated within the organizations, as well as changes occur throughout this process. To understand the strategies formation process, was used as a methodological procedure qualita
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/08/2011
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4. Análise do processo de formação de estratégias de marketing no jornal Correio da Paraíba
The main objective that motivated this research was to analyze the formation process of marketing strategies in the newspaper Correio da Paraiba in the period from 1991 to 2010. The research sets a qualitative kind, descriptive and is a single case study. The research scenario was the newspaper Correio da Paraiba, which covered six interviewed, three from to
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 29/08/2011
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5. Relações entre empreendedorismo, formulação de estratégias e desempenho em micro e pequenas empresas
The municipality of Ilhota - SC has an APL underwear and beach which started its history for over 20 years in the mid 80s. Since then, developed into a large volume of companies working for this segment. Among these firms, 59 are highlighted by focusing on the development of brands, products and outlets, with factory outlets along the highway SC 470, in dire
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 27/08/2010
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6. Marketing empreendedor e rede de relação: um estudo multi-caso de micro, pequenas e médias empresas tecnológicas de Blumenau-SC
Esta pesquisa apresenta um estudo do marketing empreendedor e de suas ligações com a rede de relação dos empreendedores de duas micro, pequenas e médias empresas (MPME) tecnológicas. As práticas de marketing empreendedor, consideradas informais e não estruturadas, se constroem em grande parte por meio das redes de relação pessoais, sociais e de neg
Publicado em: 2006
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7. The restructuring of the Brazilian cotton sector: economic, institutional, and technological factors / A reestruturação da cotonicultura no Brasil: fatores econômicos, institucionais e tecnológicos
Brazilian cotton prices have been decreasing since the 1970s. Even after the restructuring of the sector, in 1990s, cotton production has been increasing in a great pace. This paper argues that this performance is directly related to technological (supply) and marketing (demand) factors. Entrepreneurial and management abilities were essential to Brazilian gr
Publicado em: 2006
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8. Parcerias e o ensino público no Brasil: uma análise do papel do estado através das parcerias entre empresas provadas e escolas públicas
This paper is a contribution to understanding the role of the State in the Brazilian educational system, it undertakes an analysis of partnerships between privately owned companies and public schools. The goal is to discuss the relations between those agents as a means of giving evidence of the circumstances that stimulate that kind of partnership, and of th
Publicado em: 2006
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9. Análise do processo empreendedor e do processo estratégico : o caso da Bematech
The fast pace of change and innovation, affecting the current business environment and marketing positioning, have forced the small &medium enterprise (SME) to embrace new concepts and strategic management tools to help them succeed. On the other hand, large corporations have been sensing that in order to maintain their competitiveness, they must search for
Publicado em: 2005
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10. A inovaÃÃo de produtos sob a Ãtica do CRM : um estudo de caso
This dissertation analyzed the influence of a customer relationship management (CRM) project implementation on the operational processes of product innovation. This research aimed to describe the motivation elements that made the upper management to implement the CRM project, the changes in the product innovation process, the practical effects to the portfol
Publicado em: 2005
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11. ENTREPRENEURIAL CHAINS: A STUDY OF COMPETITIVENESS OF A FOOD RETAIL CHAIN IN RIO GRANDE DO SUL. / REDES EMPRESASIAIS: UM ESTUDO DE COMPETITIVIDADE DE UMA REDE VAREJISTA DE ALIMENTOS DO RIO GRANDE DO SUL
To cope with a very turbulent scenario and rapid socioeconomic changes, where there is an ever-increasing capacity requirement of learning how to change paradigms, the companies have been seeking new competitive postures to assume a versatile behavior with great strength to adapt to new times. To keep pace with, and adapt the company to an environment of dee
Publicado em: 2004