Consumer Decision Process
Mostrando 1-12 de 49 artigos, teses e dissertações.
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1. A theoretical framework to adopt collaborative initiatives in supply chains
Resumo As iniciativas de colaboração surgiram nos anos 1980, como forma de aumentar os níveis de cooperação entre organizações, proporcionando melhorias no desempenho da cadeia de suprimentos. Apesar disso, não há um consenso entre os pesquisadores sobre quais iniciativas colaborativas devem ser implantadas ao longo da cadeia de suprimentos. Este tr
Gest. Prod.. Publicado em: 12/08/2019
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2. Applying life cycle management of colombian cocoa production
The present research aims to evaluate the usefulness of the application of Life Cycle Management in the agricultural sector focusing on the environmental and socio-economic aspects of decision making in the Colombian cocoa production. Such appraisal is based on the application of two methodological tools: Life Cycle Assessment, which considers environmental
Food Sci. Technol. Publicado em: 11/03/2014
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3. A definição do sortimento-profundidade nos supermercados brasileiros: influência nas vendas e critérios utilizados / The definition of in-depth assortment supermarkets Brazilians: influence on sales and criteria used
Even before the heating of the Brazilian economy in recent years, the past decade was marked by a growing number of products launched in the mass consumer market, the vast majority not having survived a year of existence. At the same time the Brazilian consumers are presented with greater purchasing power, increased consumer expectations and increased access
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/11/2012
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4. A RELIGIÃO E A RELIGIOSIDADE E OS SEUS IMPACTOS NO COMPORTAMENTO ÉTICO DO CONSUMIDOR.
The present work has as objective to analyse how religion/religiosity, as well as its impacts, and how those constructs can generate reactions positive or negatives ones in consumers behaviour. It is also being observed if there is a possible interrelation between the consumers behaviour and their decision process. To acquire those information, a quantitativ
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/08/2012
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5. A relação entre conhecimento ecológico, preocupação ecológica, afeto ecológico, normas subjetivas e o comportamento de compras verdes no setor de cosméticos / The relationship between ecological knowledge, ecological concern, ecological affection and subjective standards of green shopping behavior in the cosmetics industry
Research which seeks to investigate the relationship between environmental factors and the consumer behavior is still embryonic in Brazil, which is a unique opportunity for those studies that relate the purchasing behavior of consumers to environmental issues. In this perspective, the goal of this research was to ascertain whether there is correlation betwee
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 15/03/2012
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6. Métodos de categorização de atributos como instrumentos para melhoria de serviços: uma aplicação à iniciativa contribuinte da cultura
This study consists in the application of three market research methodology: The Importance- Performance Matrix and the traditional Kano methods of Attractive Quality and Mandatory and the modified Kano by fuzzy logic. These methods generally are applied to characterize and categorize attributes in order to provide an improvement in such services. As a real
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 29/09/2011
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7. Implementação de um programa computacional para auxilio ao projeto de freios automotivos utilizando técnicas de metodologia de projeto / Implementation of a computer program to aid the design of automotive brakes using techniques of the design methodology
This work presents the development of the informational and preliminary design phases to friction brakes applied to urban vehicles of low cost. The design development of the brake systems for vehicles with less or zero pollutants emissions, with high efficiency depends strongly of the control systems, dirigibility conditions and mainly of the solutions to th
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 31/08/2011
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8. Diretrizes para a construção de plataformas de conhecimentos para a tomada de decisões no design : um estudo de caso industrial / Guidelines for the construction of knowledge platforms for the decision-making in design: an industrial case study
The world scenario is configured integrated, dynamic, with both, high technological development and productive capability. While millions of people are entering into the consumer market, the natural resources are running out simultaneously with the rise of municipal solid waste, affecting the sustainability of the planet. In this complex context, the challen
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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9. Comportamento do consumidor: um estudo sobre os consumidores de livros pela internet
Based on the shopping decision theory is investigated in the the course of this dissertation, the motive that brings consumers buying technical books in the Internet, there are factors like motivation to acquire technical books, how the consumer shops, how he decides over some store, which ways he prefers to pay and what he thinks about the experience of buy
Publicado em: 2010
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10. Esperança: construção e tese de um modelo teórico da sua influência no processo de compra do consumidor de cirurgia plástica estética. / Hope: construction and test of a theoretical modelo of its influence on the purchase process of the aesthetic plastic surgery consumer
In the last two decades the Consumer Behavior area has progressed through propositions and testing Models such as Trust, Satisfaction, Loyalty, Risk, Perceived Value, among others, as conceptual studies of these and other constructs have been challenging the Academic community to carry out innovative research and bring a differential to the theory of Marketi
Publicado em: 2010
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11. Responsabilidade civil e a transfusão de sangue / Civil responsibility and blood transfusion
The standardization of homoterapy under the legislation led to a integration of Medicine and Law. With the ease of access to the judicial system, a lot of lawsuits were filed against hospitals and medicine professionals involved in the blood transfusion process seeking reparation of losses due to the activity. On one side are the medicine professionals that
Publicado em: 2010
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12. Metodo Analytic Hierarchy Process (AHP) para classificação de comedouros utilizados na produção de frangos de corte / Analytic Hierarcgy Process (AHP) method for classification of feeders used in broiler production
The last 30 decades were marked by an intensive poultry production, which reached a satisfactory level of production with the use of technology. These facts have allowed the country to stand out in a global setting, making the country the largest exporter and third largest producer of chicken meat in the world. Currently, projects related to rural equipment
Publicado em: 2010