Consumer Decision Process
Mostrando 13-24 de 49 artigos, teses e dissertações.
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13. Endogenous growth with deferred technological change
Lucas (2009) has proposed a two-sector model to account for patterns in growth data. However, Lucas’s analysis does not involve any inter-temporal decision by the consumers. The behavior of the variables is determined a priori by the technology that is chosen. Rodriguez (2006) proposed a model with the twosector technology presented by Lucas adding an inte
Publicado em: 07/08/2009
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14. SistemÃtica proposta para priorizaÃÃo de projetos e atividades em ambientes de mÃltiplos projetos
In the context marked by considerable demands of the consumer market and the fierce competition between organizations in order to position itself in the market, rise the organizations that operate multiple projects simultaneously. Each of the multiple projects is composed of various inter-related activities, demanding special needs. However, there isnât ava
Publicado em: 2009
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15. The determination of the characteristics on the students preference in the choice of a private institution of higher learning / DETERMINAÇÃO DAS CARACTERÍSTICAS DE PREFERÊNCIA DOS ALUNOS NA ESCOLHA DE UMA INSTITUIÇÃO DE ENSINO SUPERIOR PRIVADA NA CIDADE DE SANTA MARIA RS
Understanding consumers and the consuming process supply a series of benefits. Among these benefits are the support to managers in their decisions, the supply of a knowledge basis in which marketing researchers are able to analyze consumers, the support to legislators and controllers in the creation of laws and regulations regarding to the goods and service
Publicado em: 2009
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16. UM ESTUDO SOBRE O CONSUMO DE PRODUTOS DE HIGIENE E BELEZA CAPILAR NAS CLASSES DE BAIXA RENDA / A STUDY ON THE MEANING OF THE CONSUMER OF BEAUTY AND HYGIENICS PRODUCTS FOR HAIR IN THE LOW INCOME CLASS
The economic growth occurred in Brazil in the last decade has emerged a slice of the market hitherto repressed consumption, the classes C, D and E. The number of jobs, access to credit, raising the income, combined with government incentives such as the Bolsa Família program and welfare, produced a phenomenon without precedent in the history of the country,
Publicado em: 2009
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17. A INFLUÊNCIA DO BOCA A BOCA ONLINE NA DECISÃO DE COMPRA DO CONSUMIDOR / THE INFLUENCE OF THE ELECTRONIC WORD OF MOUTH ONLINE ON THE CONSUMER PURCHASE DECISION
O crescimento dos acessos a Internet, o avanço das comunidades online e de outras formas de se relacionar virtualmente só tem aumentado no Brasil fazendo com que a rede de computadores faça parte de nossa rotina e também de nossa comunicação diária. A propaganda boca a boca sempre influenciou os consumidores desde que o comércio existiu. Perguntar a
Publicado em: 2009
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18. Um Estudo sobre o Valor e a Reatância nas Reações dos Consumidores Brasileiros frente ao Recall de Produtos
Responses of Brazilian consumers to product recall, both in terms of consumer satisfaction with the decision process and in terms of subsequent product choice behavior, are explored. A literature review on product recall and the consumer decision process was made as well as explored the theory of reactancy theory, a proposition which considers the psychologi
Publicado em: 25/09/2008
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19. The choice of supermarkets by consumers through the model of the set of considerations: a research Sobral-CE / A escolha dos supermercados pelos consumidores através do modelo do conjunto de considerações: uma investigação em Sobral-CE
This work has as objective to identify the set of consideration of Sobrals supermarkets, from the model considered for Vieira and Mello (2004), as well as verifying the responsible attributes for the consideration and choice of the related supermarkets, characterizing itself, therefore, as a study of the explorer escriptive type. Aiming at to the reach of th
Publicado em: 2008
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20. Responsabilidade social corporativa e envolvimento do consumidor: um estudo soteropolitano (2008)
Social Corporative Responsibility (SCR) has been extensively studied over the last decades. As opposed to most societies; the practice of SCR is incipient in Brazil. This justifies profound discussions among government groups and civil society. A great number of studies about SCR focus on organizations, lacking attention on consumers point of view. This essa
Publicado em: 2008
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21. Analysis of consumer behaviour of open markets in the municipalities of Cascavel and Toledo - PR / AnÃlise do comportamento do consumidor das feiras livres nos municÃpios de Cascavel e de Toledo - PR
This study aims to identify the variables and characteristics that influence consumers in Cascavel and Toledo cities when they choose an open market as a way to retail for the purchase of food. The analysis identifies the factors that influence the process of choice by consumers, the similarities, and differences between the two cities surveyed, as well as t
Publicado em: 2008
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22. THE CONSUMER BEHAVIOR OF SOCIO-ECONOMIC CLASS C CONCERNING ITS RELATIONSHIP WITH CHRONIC DISEASE MEDICINE / O COMPORTAMENTO DO CONSUMIDOR DAS CLASSES C NA SUA RELAÇÃO COM MEDICAMENTOS DE USO CONTÍNUO
The worldwide market dynamics has been impacted by two social phenomena which challenge both the academic community and the corporate environment: the emerging populations at the base of the pyramid and the ageing population of nations. An important mass of new consumers reaches the consumption market every year, coming from different geographies. At the sam
Publicado em: 2008
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23. O pensamento enxuto aplicado ao processo de vendas complexas : proposição de um método para vendas diretas empresa-consumidor e aplicação a um caso real / LEAN THINKING APPLIED TO CUSTOMERS DECISION MAKING PROCESS FOR DIRECT BUSINESS-TO-CONSUMER SALES: PROPOSED METHOD AND REAL CASE IMPLEMENTATION
Desde os primeiros contatos com a Manufatura Enxuta, pesquisadores do mundo ocidental vêm se esforçando para entender esta filosofia e replicar os benefícios obtidos pela Toyota. A aplicação no ambiente industrial já foi bastante explorada, sendo que o desafio atual é o de expandir seu uso a ambientes não-manufatureiros. Este trabalho trata da aplica
Publicado em: 2008
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24. Implantação de sistemas de gestão para garantia da segurança de alimentos. Estudo de caso: Linha de fabricação de file de peixe congelado. / Application of food safety management system Study of case: Line of production frozen filet fish.
Food Safety Management Systems are important prevention methods employed in production lines and have been successfully applied in various industries worldwide. This study aimed to establish a general food safety management system in a production line for frozen fillets in a company that operates in the segment processing, marketing and distributing fish. Th
Publicado em: 2008