Publicity Speech
Mostrando 1-12 de 12 artigos, teses e dissertações.
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1. TESTEMUNHO, MÍDIA E PROSPERIDADE: o evangelho segundo o capitalismo neoliberal / TESTIMONY, MIDIA AND PROSPERITY: the gospel according to neo-liberal capitalism
This work entails a study on the religious discourse of the Universal Church of the Kingdom of God, drawn by the analysis of the testimony of members of this church, publicized at the section Overcoming of the "Folha Universal" newspaper. The core of these discussions is focused on the notion of changes in the discursive practices, proposed by Fairclough (20
Publicado em: 2010
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2. Our advertisements, please! : an analysis of discourse on the advertising langage. / Nossos comerciais, por favor! : uma análise discursiva sobre a linguagem publicitária.
We bring in this work a discursive analysis on the language advertising executive whose epistemological anchorage that occurs for the theory of the Analysis of Speech (AD) of French origin (MICHEL PÊCHEUX). We add interlocutions with Bakhtin. We still include some scholars of the communication, the advertising and the marketing Neves, Sant Anna, Gracioso, P
Publicado em: 2009
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3. "Esse é o legítimo tá pessoal": o discurso dos vendedores informais em situação de trabalho / "This is the genuine one, fellows": the discourse of informal seller in work situation
The study of diversities of creative manifestations in Brazilian people has allowed us to find out personages who discovered an alternative of work to face the unemployment: to produce publicity and selling products inside the Metropolitan trains of São Paulo. It is about the discourses produced by the informal worker whose advertising does not appear in ma
Publicado em: 2009
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4. Análise de texto publicitário em material didático de Língua Portuguesa para o Ensino Médio
O tema desta pesquisa é a análise de textos publicitários presentes em material didático de Língua Portuguesa para o Ensino Médio e seu papel no desenvolvimento de estratégias argumentativas . Esta pesquisa colabora com os estudos semióticos que se desenvolvem contemporaneamente, pois as análises desses textos são embasadas em pressupostos teórico
Publicado em: 2008
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5. Mulheres de verdade e discursos verossÃmeis: novas prÃticas discursivas na publicidade de cosmÃticos
The feminine cosmetics ads has been guided for a long time by certain aesthetic pattern, printing in their announcements models whose beauty went away enough from common woman to who the products are for. Using common women as advertising model, the campaigns âbeautiful woman of truth" and "real beauty", respectively of the companies Natura and Dove, seemed
Publicado em: 2007
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6. Jovens de 60, identidade discursiva do sexagenÃrio na publicidade
XXI century is marked by the population aging, whose first members are the youths of sixtyÂs of last century. It was that youth, that began revolutionizing the politics, the culture, the human relationships and also become consumers and proposed new society values, arriving at the sixty years in a new configuration of old age that her table helped to create
Publicado em: 2007
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7. Metáforas cognitivas em anúncios publicitários: seu papel argumentativo
This study approaches the metaphor as a cognitive process and analyzes how it is used in advertisements, aiming to demonstrate that this figure of speech, besides beautifying the text, is present in our actions and thoughts. To characterize that approach, we researched the presence of the metaphor as a cognitive process in advertisements and what role it pla
Publicado em: 2007
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8. Configurações do grotesco no discurso visual da publicidade. / Configurations of the grotesque in the visual speech of the publicity.
A presente dissertação tem como objetivo analisar as modalidades expressivas que o grotesco, como um motivo visual, assume na publicidade. Com o referencial teórico de base, o estudo tenta firmar o grotesco a partir de suas caracterizações em outros modos representacionais, ou seja, como se manifesta em uma espécie de sistema de imagens na literatura e
Publicado em: 2007
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9. A imagem da mulher ou a mulher da imagem: um estudo discursivo sobre o imaginÃrio feminino na publicidade
O presente estudo se propÃe a compreender a construÃÃo do imaginÃrio feminino em publicidades impressas em revistas que tÃm como pÃblico-alvo a mulher. O corpus foicomposto por peÃas publicitÃrias veiculadas na revista Marie Claire, no perÃodo de 2003 a 2006, totalizando quarenta e dois anÃncios. Buscou-se compreender, por meio das pistas encontrad
Publicado em: 2007
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10. Imagem mundo : a valorização da linguagem imagetica na comunicação publicitaria global atraves das novas tecnologias / World image : the valurization of image language in the worldwide publicity communication through of new technologies
According to the technological development, the communication in the contemporary era is changing quickly, becoming instantaneous, international, segmented and interactive. The diffusion of a lower global culture is spread through the mass medias, mainly by entertainment industry and advertising. This idea is based on human value mainly as a consumer and it
Publicado em: 2005
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11. INFÂNCIA, PRÁTICAS CULTURAIS E CONSUMO: UM OLHAR SOBRE CRIANÇAS E ADULTOS NUMA ESCOLA PÚBLICA / CHILDHOOD, CULTURAL PRACTICE AND CONSUMPTION: A LOOK OVER CHILDREN AND ADULTS IN A PUBLIC SCHOOL
This essay investigates the relation between the children and consumption, starting from the interactions between them and between the adults, as well as the observation of their cultural practices in a public school in the North Zone of the city of Rio de Janeiro. The first chapter presents the methodological issues that guided the researcher`s point of vie
Publicado em: 2005
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12. A publicidade de marcas como instância legitimadora da sociedade de consumo
In an extremely competitive global economic market, where capitalism is driven by the cultural logic, a society of consumption strengthens itself. This society makcs through thc mediatic mediation, mainly starting fram the 90 s, makcs a trademark culture arise, a context on which the products anel the consumption start to be seen not exclusivelyas commerce,
Publicado em: 2004