Marketing Capabilities
Mostrando 1-12 de 12 artigos, teses e dissertações.
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1. The influence of dynamic capabilities on startup growth
Abstract Purpose The purpose of this study is to analyze the relationship between dynamic service innovation capabilities (DSICs) and startup growth in an emerging country. Design/methodology/approach This paper used a theoretical DSIC model to process data on 137 Brazilian startups, using a stepwise regression. Findings Service startup growth is related
RAUSP Manag. J.. Publicado em: 2021-03
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2. MANAGERS’ INFLUENCE ON COMPANY CAPABILITIES
RESUMO Objetivo: Verificar o papel moderador das características dos gestores, como idade e tenure (tempo no setor, cargo, empresa), na relação entre a capacidade absortiva realizada (RACAP) e a capacidade arquitetural de marketing (CAM). Originalidade/valor: O presente estudo considera o elemento humano como fator que afeta as relações entre as capac
RAM, Rev. Adm. Mackenzie. Publicado em: 04/11/2019
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3. How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis
RESUMO O presente trabalho propõe um modelo teórico para testar o relacionamento entre as Customer Analytics Capabilities e a orientação para o mercado com o desempenho organizacional, abarcando as capacidades de Marketing como um mecanismo mediador moderado pelo dinamismo ambiental. A contribuição principal do artigo está no teste dessa mediação em
BBR, Braz. Bus. Rev.. Publicado em: 19/08/2019
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4. THE MEDIATING EFFECT OF PROACTIVE MARKET ORIENTATION CAPABILITY IN ENTREPRENEURIAL ORIENTATION AND SERVICE INNOVATION
ABSTRACT Purpose: The purpose of this article is to verify the mediating effect of a proactive market orientation capability in the relationship between entrepreneurial orientation (EO) and service innovation in micro and small companies in the food-away from home sector. We analyzed the mediating effect of a marketing capability (proactive market capabilit
RAM, Rev. Adm. Mackenzie. Publicado em: 05/04/2018
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5. Análise do processo de formação de estratégias de marketing no jornal Correio da Paraíba
The main objective that motivated this research was to analyze the formation process of marketing strategies in the newspaper Correio da Paraiba in the period from 1991 to 2010. The research sets a qualitative kind, descriptive and is a single case study. The research scenario was the newspaper Correio da Paraiba, which covered six interviewed, three from to
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 29/08/2011
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6. Rotinas, capacidades e inovação na vitivinicultura gaúcha
Encontrar as razões que tornam as firmas bem-sucedidas em meio à grande competição está constantemente entre as motivações da agenda de pesquisa em administração. Capacidades e capacidades dinâmicas são frequentemente os termos utilizados na literatura para descrever, respectivamente, o que as firmas estão aptas a fazer e como elas buscam e imple
Publicado em: 2010
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7. A influência da estrutura de marketing no processo de implementação de estratégia de marketing
A compreensão dos fatores que influenciam a implementação de estratégia em marketing é um problema que desafia os pesquisadores da área desde o início da década de 1980. Para abordar o referido tema, esta investigação utilizou uma perspectiva de análise baseada na visão estruturalista da implementação. A realização desta tese se deu com o des
Publicado em: 2009
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8. Modelo de avaliação competitiva de destinos turísticos com base nas capacidades dinâmicas
Over the past few decades, the phenomenon of competitiveness, and the underlying competitive advantage thereof, has been analyzed in diverse ways, in terms of its sources (external and internal environment) and competitive management strategies, as well as different scopes (nations, economic sectors and organizations) and fields of study (economy and organi
Publicado em: 2008
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9. Competências essenciais na distribuição de carne bovina brasileira para a Europa : um estudo multicaso
Due to its current dynamism and increasing importance in the Brazilian economy, the beef agri-chain in Brazil can be analyzed under different fields of strategy and business administration (corporate strategy, operations management) and marketing (differentiation of products, marketing channels). This research aims to join some of these different research ar
Publicado em: 2007
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10. Self-management and competitiveness : lessons from the Brazilian and Basque industrial cooperatives experiences / Autogestão e competitividade : estudos de caso em cooperativas industriais brasileiras e bascas/espanhola
The main goal of this thesis is to discuss the limits and possibilites of the social, organizational, technological and competitive integration capabilities of the cooperative companies in the Brazilian industrial dynamics. Thus, we made a comparative study between Brazilian cooperative companies (that was originally traditional bankrupt companies) and Spani
Publicado em: 2007
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11. Adapting multiuser 3D virtual environments to heterogeneous devices
With the growing dissemination and reliability of wireless networks and the emergence of devices with increasing processing and communication power, applications that up to now were restricted to the PCs are being envisaged to run on devices as heterogeneous as wrist clocks, refrigerators with access to the internet, mobile phones, PDAs, set-top-boxes, game
Journal of the Brazilian Computer Society. Publicado em: 2006-06
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12. Uma estrutura de suporte para adaptação em jogos 3D multiusuário
With the growing dissemination and reliability of wireless networks and the emergence of devices with more and more processing and communication power, applications up to now restricted to PCs are being envisaged to run on devices as heterogeneous as wrist clocks with GPS locators, refrigerators with internet access, up to mobile phones, PDAs, settop- boxes
Publicado em: 2003