Brand Culture
Mostrando 1-12 de 43 artigos, teses e dissertações.
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1. Por uma compreensão do mundo material: uma biografia da marca Apple
Resumo Este estudo reflete sobre como as coisas ou os objetos1, enquanto atores não humanos fundamentais nas experiências de consumo da vida cotidiana, que conectam os humanos mediante suas funções e simbolismos, podem ser caracterizados enquanto predicados da cultura. Essa discussão, ainda incipiente na consumer culture theory (CCT), merece a atenção
Cad. EBAPE.BR. Publicado em: 30/05/2019
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2. The uptake of different iron salts by the yeast Saccharomyces cerevisiae
Yeasts can be enriched with microelements, including iron; however, special physicochemical conditions are required to formulate a culture media that promotes both yeast growth and iron uptake. Different iron sources do not affect biomass formation; however, considering efficacy, cost, stability, and compatibility with Saccharomyces cerevisiae metabolism, fe
Braz. J. Microbiol.. Publicado em: 2014-06
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3. Relationship between the price of fish and its quality attributes: a study within a community at the University of São Paulo, Brazil
The aim of this study was to evaluate the associations between the products' market price and attributes related to fish purchase and consumption within a university community in Brazil. A structured questionnaire consisting of a five-point Likert scale was used. It was previously tested and made available to the university community via the Internet. The sa
Food Sci. Technol. Publicado em: 02/08/2013
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4. A comunicação do imaterial da marca: análise da comunicação do imaginário da marca Osklen - uma exemplificação no mercado da moda
O estímulo para o consumo de produtos dá-se principalmente pelas experiências que eles promovem. Hoje, fluir é mais importante do que possuir, e, dessa forma, o poder de diferenciação para se tornar uma marca exclusiva e única num mercado competitivo passa cada vez mais pela sua composição imaterial, pois o acesso à imaterialidade da marca conduz s
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 31/10/2011
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5. Uma arquitetura outra : o processo de ruptura entre forma e função / An another architecture : the process of rupture between form and function
This research attempts to show the development of the established relationship defined by the equation "form follows function" from the Modern Movement onward, making evident decisive changes to the contemporary design processes. As the research unfolds, the modern relationship between form and function is systematically questioned, so as to bring architectu
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 27/05/2011
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6. As fontes culturais elaboradas sincreticamente no teatro anchietano / The cultural sources syncretically elaborated in Anchieta\ s theater
The aim of this work is the understanding on José de Anchieta, a catholic priest, who has developed his literary composition which was distributed in twelve theatrical plays. He connected the European culture strongly influenced by the Christianity with the Brazilian indigenous culture. Some myths and habits described by the historians who had travelled thr
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 15/04/2011
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7. Microbial deterioration of vacuum-packaged chilled beef cuts and techniques for microbiota detection and characterization: a review
Gas production from microbial deterioration in vacuum-packs of chilled meat leads to pack distension, which is commonly referred as blown pack. This phenomenon is attributed to some psychrophilic and psychrotrophic Clostridium species, as well as Enterobacteria. The ability of these microorganisms to grow at refrigeration temperatures makes the control by th
Brazilian Journal of Microbiology. Publicado em: 2011-03
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8. How does national culture impact on consumers’ decision-making styles? a cross cultural study in Brazil, the United States and Japan
This empirical article investigates the relationship between national culture and consumer decision-making styles in the purchase of cell phones, a product category that appears to be required by consumers independent of their nationalities. To make the research measurable, we used Hofstede’s four cultural dimensions (power distance, uncertainty avoidance,
BAR - Brazilian Administration Review. Publicado em: 2010-09
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9. Consumidores em rede: comunidades de marcas e culturas do consumo na sociedade contemporânea
This paper intent to present how virtual communities formed from brands alter consumer relations and how social networks are also affected by the culture of them. While most companies seek to build the brand image of products and services through strategies still very much rooted in widespread official communication from one to many others - as proposed by A
Publicado em: 2010
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10. Cultura e posicionamento internacional de marcas de serviços / Culture and placement services international brands
O consumo, em sua visão mais simplista, representa a busca pelo conforto, prazer e segurança. As marcas são atores fundamentais neste processo, pois assumem o papel de identificação e diferenciação de produtos, auxiliando o consumidor no momento da decisão de compra, ajudando-o a escolher e reduzindo-se a insegurança gerada no momento de se optar po
Publicado em: 2010
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11. Technical parameters for the white mold control using air- assisted hydraulic sprayer / Parâmetros técnicos para o controle do mofo-branco na cultura do feijão utilizando pulverizador hidráulico de barra com assistência de ar
The white mold, caused by the fungus Sclerotinia sclerotiorum, is one of the most destructive diseases of the bean plant in the world, especially in crops under conditions of mild temperatures and high soil and air humidity. In general, primary infections caused by this fungus start due to the presence of free water and an exogenous energy source, usually se
Publicado em: 2009
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12. UTILIZAÇÃO DA ANÁLISE ENVOLTÓRIA DE DADOS (DEA), NO DIAGNÓSTICO DA EFICIÊNCIA DE CULTIVO DO CAMARÃO MARINHO Litopenaeus vannamei (Boone, 1931)
In this work, Data Envelopment Analysis was used to evaluate efficiency of marine shrimp Litopenaeus vannamei culture winth freshwater systems, considering relation between output variables (production and final mean weight) and input variables (culture production time, post larvae quantity, pond area, ration quantity), offered (pH, water transparency, ratio
Publicado em: 2008