Brand Culture
Mostrando 13-24 de 43 artigos, teses e dissertações.
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13. A arte na publicidade de uma marca de luxo
Through an interdisciplinary analysis of elements belonging to the fields related to the art and the history of the culture, this study seeks to investigate the interaction among art, publicity and luxury. From understanding the theory related to the de-aureateness of the artwork, proposed by Walter Benjamin - thinker of the School of Frankfurt - we have as
Publicado em: 2008
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14. Duloren: o interdito como estratÃgia publicitÃria
The everyday life of modern man has been suffering an avalanche of non-verbal texts. In their eagerness to appear and be noticeable, billboards, advertisements, cartoons and photographs pollute the visual space, overloading the readerâs look in such a way that he/she cannot reflect critically on what he/she sees. Among the several types of non-verbal texts
Publicado em: 2007
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15. Genetic transformation of Sorghum bicolor (L. Moench) aiming Al+3 tolerance / TransformaÃÃo genÃtica de Sorghum bicolor (L. Moench) visando tolerÃncia ao AlumÃnio.
The genetic transformation has been frequently associated with conventional genetic breeding programs. This technique allows the introduction of exogenous gene(s) into plant genomes, modifying specific characteristics. It can be an important supplementary tool for sorghum conventional breeding programs. However, most of the genetic transformation protocols r
Publicado em: 2007
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16. A marca na moda jovem: a relevância da experiência colateral na eficácia comunicativa da marca
The identity of Fashion brand, especially in young universe, is build by several information that are beyond the commercialized clothes. To understand the complexity and therefore to get more knowledge about this phenomena, the present research intends to analyze the relevance of Collateral Experience - theoretical concept from Charles Sanders Peirce in his
Publicado em: 2007
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17. Estratégias para prospecção e predição de peptídeos bioativos
Chapters one and two deal with the isolation and identification of bioactive peptides from the skin secretion of Phyllomedusa hypochondrialis. The first chapter demonstrates the use of protemic techniques, mainly mass spectrometry, for the study of bradykinin related peptides (BRPs) present in the amphibians secretion and freshly dissected skin fragments. Ei
Publicado em: 2007
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18. Marca lugar: lições da Nova Zelândia. / Place brand: lessons from New Zealand brand.
There is a new perception about country image as a powerful asset within the national economy. The national image is now often viewed as a potential competitive advantage. Therefore, the correct use of national identity and country image could and should be an important tool for economic development. The strategic utilization of this asset and of local value
Publicado em: 2006
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19. AVALIAÇÃO ESTATÍSTICA DAS VARIÁVEIS DE CULTIVO DO Litopenaeus vannamei (BOONE, 1931) EM ÁGUA DOCE
Commercial culture of marine shrimp Litopenaeus vannamei were done in Rio Grande do Norte state from 08/08/2002 to 10/15/2005. Were used statistical models to correlate the production variables (production, productivity, survival rate, feed convection ratio, final mean weight and offered feed quantity) with the management and water quality ones (number of po
Publicado em: 2006
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20. BRANDED ON SKIN: CONSUMPTION, TATTOO AND MASS CULTURE A STUDY ABOUT THE NARRATIVES OF CONSUMPTION BASED ON PRODUCT BRAND TATTOOS / MARCADO NA PELE: CONSUMO, TATUAGEM E CULTURA DE MASSA UM ESTUDO SOBRE AS NARRATIVAS DO CONSUMO A PARTIR DAS TATUAGENS DE MARCAS DE PRODUTOS
The human being cannot deal with chaos - being afraid of all that cannot be controlled (either at technical or symbolic level). To ensure a sense of wellbeing, there is a need to attribute meaning to things, facts and people. The human body is one of the primary spaces used for the impression and narrative of meaning: the use of the body has been relevant, t
Publicado em: 2006
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21. The influence of consumers personal values on the country of origin effect: a study with chinese household products / A influência dos valores pessoais dos consumidores no efeito país de origem: um estudo com eletrodomésticos chineses
Stereotypes people tend to develop towards other people and countries and, consequently, towards the products made in these countries, can transcend specific brand or products evaluations and determine, to some extent, their purchase intentions and behavior. This is the so-called country-of-origin effect. The researches done on this subject indicate that the
Publicado em: 2006
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22. A performatividade na linguagem dos Kaiowa/Guarani
The people indigenous Guarani are formed by the sub-groups Ñandeva, Kaiowa and Mbyá, however, they are located in the south of Mato Grosso do Sul only Ñandeva and Kaiowa. In spite of to the bad weather for the which it passed, didn t lose his way of to be and to live, as well as language and habits, very away, evidently with some modifications marked by t
Publicado em: 2005
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23. A DINÂMICA DA MUDANÇA EM UMA EMPRESA FAMILIAR: O CASO DAS FACAS COQUEIRO / THE DYNAMICS OF THE CHANGE AT A FAMILY-RUN COMPANY: THE CASE OF FACAS COQUEIRO
The present study is on competition and strategy on learning and culture organization area, having as central issue the analisis of the transformations that have been faced by a metalurgical company (Coqueiro) for a century of existance. The changes that have been ocurred from external and internal pressures can be valid to the internal public when the ocurr
Publicado em: 2005
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24. Isolation and identification of lactobacillus and bifidbacteria in probiotic foods avaliable in the brazilian market. / Isolamento e identificação de lactobacilos e bifidobacterias em alimentos probioticos disponiveis no mercado brasileiro.
In the period between March and May 2001, a series of lactic cultures were isolated from 11 different brand products purchased from regular retail outlets located in Campinas (SP, Brazil). The sample types collected included 3 yogurts, 5 fermented milks, 2 dairy beverages and 1 symbiotic dry mix. The strains were identified by phenotypic and genotypic charac
Publicado em: 2005