Estratégias em empresas empreendedoras na transição entre o foco de poder na personalidade e o foco de poder na organização : um estudo multicaso

Wagner Cordenonsi Tombi

This work aims to identify the organizational characteristics of entrepreneurial companies that deals with a transition process from the decision power centered in personal characteristics, to the decision power centered in the organizational model. It is intended to classify the specific moment from the development cycle of the company, and then to identify its main strategic practices. The methodology used was that of multiple case study, analyzing two companies from the State of Santa Catarina, in Brazil, which are engaged in the Endeavour Entrepreneur Program, and were identified as innovative organizations, with a considerable expertise in execution and leadership and have a great potential to be taken as examples for the society. The data were obtained through in-depth interviews, documental analysis, working papers, notices in the midia, and institutional reports. The research is justified by the high mortality rates of small and medium size companies in Brazil, which implies in a very important social cost. It is necessary to build examples applied to the brazilian companies reality that enable new entrepreneurs to improve the conditions of organizational development. From the data relieved, it was possible to evaluate the researched organizations, from the point of view of their strategic aspects, and compared with the theoretical references taken in account. The research also allows to observe the context and the environment associated to the organizations, as well as to reach to an understanding of the main current process.

Estratégias em empresas empreendedoras na transição entre o foco de poder na personalidade e o foco de poder na organização : um estudo multicaso

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