Weekly Printed Media
Mostrando 1-3 de 3 artigos, teses e dissertações.
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1. Do factual ao ficcional e vice-versa: sobre o trânsito informacional na ambiência midiática.
We have observed the contemporary rise up of a phenomenon: the discursive shuffling of the various realities. The former differentiative processes that split discourses in factual (real) and fictional (unreal) have lost strength before the striking emerge of mediatic image which power of turning any subject believable wiped off such opposition. In structural
Publicado em: 2009
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2. The construction of education on Veja Weekly Magazine / A construção da educação na revista Veja
This study analyzes the cover stories of Veja, a Brazilian weekly magazine, that focus on education. The corpus includes cover articles on education published between 1968-2006. The articles were divided into three thematic axes: school, family and brain/intelligence. This, however, was a methodological division as the axes are intertwined. Our analysis focu
Publicado em: 2008
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3. Eliciamento Cognitivo: A Propaganda Persuasiva nas Revistas Semanais Impressas / Cognitive elicity: persuasive advertising in weekly printed media
This work is focused to the use of - by the advertising development agencies different syntax in the marketing communication field and intend to identify the persuasive purposes applied thru many forms of advertising, by the analysis of some advertisements published in the print media weekly magazines and some direct sales catalogs. The manipulative purpose
Publicado em: 2006