The Consumer S Behavior
Mostrando 1-12 de 49 artigos, teses e dissertações.
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1. Riscos percebidos pelo consumidor e estratégias para minimizá-los no consumo de saladas de horataliças cruas em restaurantes à la carte / Risks perceived by the consumer and strategies to minimize them in the consumption of raw vegetable salads in full-service restaurants
The standard diet of the Brazilian population has been characterized, amongst other aspects, by a reduced consumption of vegetables and by an increasing number of meals eaten away from home, and hence the use of food services could represent an opportunity to include a variety of vegetables in the diet. Consumer behavior when eating away from home has been l
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 28/05/2012
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2. A relação entre conhecimento ecológico, preocupação ecológica, afeto ecológico, normas subjetivas e o comportamento de compras verdes no setor de cosméticos / The relationship between ecological knowledge, ecological concern, ecological affection and subjective standards of green shopping behavior in the cosmetics industry
Research which seeks to investigate the relationship between environmental factors and the consumer behavior is still embryonic in Brazil, which is a unique opportunity for those studies that relate the purchasing behavior of consumers to environmental issues. In this perspective, the goal of this research was to ascertain whether there is correlation betwee
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 15/03/2012
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3. Product placement in movies : a cross cultural study between Brazil and the USA
The broader objective of this study undertaking can briefly be articulated in particulate aims as follows: to measure the attitudes of consumers regarding the brand displayed by this strategy as well as to highlight recall, recognition and purchase intentions generated by product placement on consumers. In addition, check the differences and similarities bet
Publicado em: 29/02/2012
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4. Modelos culturais e o comportamento de retaliação do consumidor
The different types of consumer cultural models (i.e., utilitarian, oppositional and relational) tend to have an influence on consumer¿s retaliation behavior after dissatisfying experiences. To better understand this influence, an exploratory and qualitative study was developed, which relied on 18 informants who have engaged in retaliatory behavior. The dat
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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5. O consumo da pirataria na moda de luxo: o espelho de duas faces
The consumption of piracy in Brazil has grown rapidly, including this country being considered one of the largest consumer markets of counterfeit products in the world. At the same time, Brazil is also one of the top ten luxury markets in the world, producing a contradiction in relation to the luxury fashion products and piracy, arriving on shelves and the c
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 07/12/2010
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6. Marketing, estratégia competitiva e viabilidade econômica para produtos com certificação de cadeia de custódia na indústria moveleira / Marketing, competitive strategy and economic feasibility for products with a chain of custody certification in the furniture industry
The study of traditional models in the areas of consumer behavior, marketing management, strategy and competitive advantage provides evidence for the inclusion of the variable "environment" in business affairs. An adaptation of these traditional Administrative models, for the understanding of environmental issues, coupled with a discussion surrounding the im
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/06/2010
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7. Comportamento do consumidor: um estudo sobre os consumidores de livros pela internet
Based on the shopping decision theory is investigated in the the course of this dissertation, the motive that brings consumers buying technical books in the Internet, there are factors like motivation to acquire technical books, how the consumer shops, how he decides over some store, which ways he prefers to pay and what he thinks about the experience of buy
Publicado em: 2010
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8. Pre-teenagers ("tweens") - since Piaget s theory perspective to economic psychology perspective / Pre-adolescentes ("tweens") - desde a perspectiva da teoria piagetana a da psicologia economica
Since II Word War, a new status in the family is given to pre-adolescents and this bias grows notably because of globalization, wich modifies the human relationships and new wants are mediated by symbolisms provoking desires and consumption manipulated by marketing strategies. These new created symbols begin to compose the pre-adolescents or tweens identity.
Publicado em: 2010
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9. Consumo Ambientalmente Consciente: os meus, os seus e os nossos interesses / Environmental Sustainable Consumption: my, theirs and ours interests
Understanding the relationship between the human being and the environment is a need present in the agenda of companies, governments, academy and consumers. Towards the sustainable development, everyone is looking for the causes and possible solutions to mitigate the environmental problems, since these might affect all of us. So, this study aimed to identify
Publicado em: 2010
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10. Metodo Analytic Hierarchy Process (AHP) para classificação de comedouros utilizados na produção de frangos de corte / Analytic Hierarcgy Process (AHP) method for classification of feeders used in broiler production
The last 30 decades were marked by an intensive poultry production, which reached a satisfactory level of production with the use of technology. These facts have allowed the country to stand out in a global setting, making the country the largest exporter and third largest producer of chicken meat in the world. Currently, projects related to rural equipment
Publicado em: 2010
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11. Os farofeiros em excursão nas lagoas de Arituba, Boágua e Carcará (Nísia Floresta/RN): análise de uma outra face do turismo potiguar
This thesis analyzes another side of Potiguar tourism, the unplanned side, neglected and kept out of touristic activities: excursionism, a leisure practice enjoyed by tourists with low consumer power, and who are commonly referred by the pejorative term farofeiros (picnic lovers). The geographic research sites considered for this study include Arituba, Boág
Publicado em: 2010
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12. FUNCTIONAL LITERACY AND THE UNDERSTANDING OF CELL PHONE PRINTED PROMOTIONS / O LETRAMENTO FUNCIONAL O ENTENDIMENTO DA COMUNICAÇÃO EM ANÚNCIOS DE CELULAR
Esta dissertação foca no tipo de linguagem usada em anúncios e propagandas de celular e no seu impacto como fonte de informações para o comportamento do consumidor. Esses instrumentos de publicidade podem chegar a não ser compreendidos não só por cerca de 1/3 da população, que é considerada analfabeta funcional geral, mas também por outros que n�
Publicado em: 2010