Target Market
Mostrando 13-24 de 111 artigos, teses e dissertações.
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13. A definição do sortimento-profundidade nos supermercados brasileiros: influência nas vendas e critérios utilizados / The definition of in-depth assortment supermarkets Brazilians: influence on sales and criteria used
Even before the heating of the Brazilian economy in recent years, the past decade was marked by a growing number of products launched in the mass consumer market, the vast majority not having survived a year of existence. At the same time the Brazilian consumers are presented with greater purchasing power, increased consumer expectations and increased access
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/11/2012
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14. Solução de auxílio ao diagnóstico e à pesquisa médica baseada em mineração de dados utilizando interface android
Since the primary studies on the applications of Information Technology aiming to add value to other areas of knowledge, the playing eld of medicine has always been seen as fertile ground for such. With the advent of Arti cial Intelligence techniques, computer programs have been given a power of learning more sophisticated and thus opening the possibility of
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 12/11/2012
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15. Serviços de saúde e saúde reprodutiva no Alto Rio Negro : da produção de dados à produção do perfil da fecundidade / Helth assistance and reproductive health in the Alto Rio Negro : from data to profile production on fertility
The production of demographic information about indigenous people grounds public policies and interventions aiming at supporting their sustainability. The lack of regularity and the precarious quality of the demographic information hide various discrepancies which have haunted Amazon indigenous health. Several studies have disclosed demographic growth in tho
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 28/09/2012
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16. Um encontro com Anna Seghers: tradução, insubordinação, criatividade e a presença do fremd / An encounter with Anna Seghers: translation, insubordination, creativity, and the presence of fremd
This work presents a critical translation of the narrative Die Reisebegegnung (The travel encounter), by the German writer Anna Seghers. Through this translation, the act of translating is discussed, questioning the translation model predominant in the publishing market, which requires fluent texts and in which the foreignness marks become extinguished. This
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 10/09/2012
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17. THE INTERNATIONALIZATION OF REDE GLOBO TV NETWORK: HISTORY AND RECENT TRAJECTORY / INTERNACIONALIZAÇÃO DA REDE GLOBO DE TELEVISÃO: HISTÓRICO E TRAJETÓRIA RECENTE
Literature about internationalization of firms has focused primarily on manufacturing companies and developed countries and there are relatively few studies about internationalization of service companies and companies from emerging countries. The objective of this study is to investigate the internationalization process of a Brazilian company that operates
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 09/04/2012
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18. Optimization and control of a continuous polymerization reactor
This work studies the optimization and control of a styrene polymerization reactor. The proposed strategy deals with the case where, because of market conditions and equipment deterioration, the optimal operating point of the continuous reactor is modified significantly along the operation time and the control system has to search for this optimum point, bes
Braz. J. Chem. Eng.. Publicado em: 2012-12
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19. Métodos de categorização de atributos como instrumentos para melhoria de serviços: uma aplicação à iniciativa contribuinte da cultura
This study consists in the application of three market research methodology: The Importance- Performance Matrix and the traditional Kano methods of Attractive Quality and Mandatory and the modified Kano by fuzzy logic. These methods generally are applied to characterize and categorize attributes in order to provide an improvement in such services. As a real
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 29/09/2011
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20. Direitos sociais no Brasil: Programa Bolsa Família e transferência de renda
Our 1988 Federal Constitution, its objectives and fundamental rights, a social reality that is marred by inequality and poverty and social public policies as instruments for the maximum constitutional realization form the pillars of this paper. In the course followed by this Political Letter in search of a free, fair and solidary society, in the context of a
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 24/08/2011
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21. Monitoração dinâmica de asserções para depuração em silício
The increasing demand for shorter time-to-market, combined with increased complexity and performance requirements put a tremendous pressure on post-silicon debug, which is usually the last step prior to chip release. In contrast to pre-silicon techniques, postsilicon debug have two main limitations, controllability and observability, which cause the failure
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 08/08/2011
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22. Altos dividend yelds como estratÃgia para composiÃÃo de carteiras de investimentos / Yelds high dividends as a strategy to portfolios of investments
This study sought to determine whether the use of the indicator fundamentalist dividend yield as a criterion for yield as a criterion for selection of assets is an effective strategy to achieve that maximization of the return on an investment. For this, we used the technique of formation of portfolios, creating the target portfolio of the research, consistin
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 02/02/2011
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23. Business in the heart of the dragon : factors for establishing a german/chinese JV in China / NEGÓCIOS REALIZADOS NO CORAÇÃO DO DRAGAO: FATORES PARA O ESTABELECIMENTO DE UMA JOINT VENTURE ALEMACHINESA NA CHINA
For multinational enterprises there are still limitations for the mode of market entry in China, especially in industry-sectors (automotive industry). Enterprises have to follow sector-specific requirements, such as establishing a Joint Venture (JV) with a Chinese partner and sharing the knowledge. This enforced way of collaboration,together with an often un
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 02/02/2011
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24. Surpresas com relação à política monetária e o mercado de capitais: evidências do caso brasileiro
This article evaluates the effects that monetary policy actions exert on Brazilian stock market. By the measures defined to estimate the surprise caused by Comitê de Política Monetária do Banco Central do Brasil (COPOM) decisions, it was verified that to a hypothetic unexpected 1% increase in the target rate is associated an 1.3% average fall of Bovespa I
Brazilian Journal of Political Economy. Publicado em: 2011-09