Service Market Organization
Mostrando 1-12 de 34 artigos, teses e dissertações.
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1. A framework of performance indicators used in the governance of logistics platforms: the multiple-case study
The logistics platform (PL) can be understood as a place where different actors in the supply chain could be integrated in the same physical location and with this, obtain a greater synergy among the various logistical processes. That enabling an improvement in the level of logistical service provided to the client and representing a competitive advantage fo
J. Transp. Lit.. Publicado em: 2015-01
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2. Economias de escala e de escopo na fixação de preços em marketing: estudo de caso no setor bancário / Economies of scale and scope in marketing pricing: a case study in the banking sector
In a globalized and dynamic environment such as the one we live in nowadays, where opportunities arise and advantages disappear very quickly, strategies, which are reflected in Marketing Management, must be agile in order to enable the connection between a company and the market. Such strategies are reflected in the decision of the marketing mix (4P\ s), in
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 25/04/2012
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3. UM MODELO PARA A ANÁLISE DA VIABILIDADE DE PROJETOS DE TERCEIRIZAÇÃO DE TECNOLOGIAS DA INFORMAÇÃO NO SETOR PÚBLICO: UM ESTUDO DE CASO
Currently, asset management has been a big concern of business science. However, few studies focused on asset valuation of the business of information technology (IT) in government offices, especially with regard to its replacement by outsourcing process. Therefore, this study aims at developing a mathematical model for analyzing the economic feasibility of
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 15/03/2012
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4. Health status and use of health services according to educational status of adult women in Campinas, São Paulo / Condições de saúde e uso de serviços de saúde segundo o níve de escolaridade de mulheres adultas no município de Campinas , São Paulo
The occupation of women in the labor market and its central role within the family, the organization and care of the house and the family, including breastfeeding, raising children and care of elderly and sick, differs according to socioeconomic segment belonging and that distinctly influences of health and morbidity profile. The present study assessed the i
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 28/02/2012
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5. Make or buy in a mature industry? models of client - supplier relationships under TCT and RBV perspectives
In this paper, we use the transaction cost theory [TCT] and the resource-based view [RBV] to discuss three propositions on the models of client-supplier relationships in mature industries. The two theories seem to advance different organizational forms of the client-supplier relationships, and in some instances are contradictory. How should firms organize to
BAR - Brazilian Administration Review. Publicado em: 2010-03
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6. Evolução das franqueadoras de serviços no Brasil: um estudo das variáveis que influenciam a taxa de sobrevivência das empresas sob a ótica da Ecologia Organizacional
Este estudo analisou as franquias de serviços avaliando os fatores que influenciam na taxa de sobrevivência dessas empresas sob a ótica da Ecologia Organizacional. A dinâmica da evolução da população de franquias de serviços foi avaliada com base na densidade da população e processos de legitimação e competição. Tais fatores, assim como o tama
Publicado em: 2009
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7. Os portos do sul do Brasil: da formação ao século XXI / Southern Brazils ports: from their formation to the XXI century.
The present thesis: Southern Brazils ports, from their formation to the XXI century has as its general purpose to analyze the formation of the busiest ports in southern Brazil and their influence on the micro-regional and national economy. With this in mind, this thesis tries to: characterize the evolution process from southern Brazilian ports within diverse
Publicado em: 2009
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8. Perfis comportamentais e estilos de mobilização de enfermeiros gestores de um serviço de medicina diagnóstica / Behavioral profiles and mobilization styles of managing nurses of a diagnostic medicine service
The work market for the nurses is changing, confirming that the professionals have amplified their professional roles, requiring that they develop a higher gamma of competences. In this context, this study aimed to characterize demographically the managing nurses of diagnostic medicine service; identify the behavioral profiles and mobilization styles of the
Publicado em: 2009
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9. Redes empresariais de negócios orientadas por estratégia definida pela governança supra-empresas: estudo e metodologia de avaliação dos atributos componentes e respectivas influências sobre o poder de competitividade / Business networks oriented by the strategy defined by the supra-enterprises governance
The Business Enterprise Networks are some kind of arrangement which some segments of enterprises and other private and independent organizations, located in different parts of the same productive chain, found to act with common strategy to reinforce their conditions of competing for a bigger place in the market. From the interrelation of its business by a sp
Publicado em: 2009
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10. Identificação das inovações : um estudo de caso nos hospitais que integram o sistema de saúde de Caxias do Sul - RS
The Brazilian Federal Constitution, promulgated in 1988, on its 196 article ensures that health is everybodys right and a state duty. The government management structure and its public policies have been influenced by health themes, so being addressed to innovation and competitiveness in Brazil. Innovation is an implementation of a new product (benefit or se
Publicado em: 2009
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11. Analysis of the social nets of incubadoras of companies located in regions of high technological density of the State of São Paulo / Análise das redes sociais de incubadoras de empresas localizadas em regiões de alta densidade tecnológica do Estado de São Paulo
To invest in the development of innovative companies has been a strategy contemporary adopted for countries in search of competitiveness increase. To stimulate the businessoriented innovation means to become the propitious environment the bloom of the creativity, the applied research and the technology transfer. Innovative companies have a narrow relation wi
Publicado em: 2009
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12. Mercado de trabalho, ocupações e rendimentos: a Região Metropolitana de Natal na década de 1990
The aim of this study is the labour market at Natal Metropolitan Region with emphasis in occupations and incomes that took place at the nineties. The definition of its chronological boundaries passed by verification of existence of evident socio-spatial impacts for output, occupation and income in national economy, with rebounds in all national terri
Publicado em: 2008