Own Brand
Mostrando 1-12 de 19 artigos, teses e dissertações.
-
1. The challenge from the periphery: Latin America’s New Deals and the shaping of Liberal Internationalism in FDR’s Era
Abstract FDR’s policies, in particular the New Deal, became a sort of global brand, and created a transnational space of discussion. Many in the periphery, in particular in Latin America, appropriated the notion and labeled their own proposals as their own New Deals. These proposals produced an alternative international cooperative order, not necessarily t
Rev. bras. polít. int.. Publicado em: 03/12/2018
-
2. Luxe et virtualité: le vertige du contrôle
AbstractThe communication of luxury brands had once counted on specific media (special shops, specific pages of magazines, its own advertising codes) distant from other more generic media vehicles, but nowadays such communication must define its new codes, in order to build its specificity in the new virtual media, starting with its presence on the internet,
Galáxia (São Paulo). Publicado em: 2015-12
-
3. Autoria e estilo no jornalismo em blog: um estudo de caso do blog de Ricardo Noblat
It is the environment of cyberspace that journalism in blog has been consolidated and assume new tasks, breaking with patterns created by the newspaper printed and audiovisual media, stimulating a discussion about journalistic practice in this space that the interaction between content producer and the internet enables other communication formats. This study
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 08/06/2012
-
4. Professor/a pesquisador/a : as (im)possibilidades da pesquisa-ação no cotidiano escolar de docentes de Educação Física
Based on empirical study of Physical Education teachers from the City Department of Education of Vila Velha, this dissertation tried to understand how an experience of teacher training, substantiated on action research, can contribute to the formation of teacher as researcher of their pedagogical practice. It aimed to identify the extent to which an experime
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 27/09/2011
-
5. Análise das estratégias de produção em fornecedores de marcas próprias: estudo multicaso em empresas do setor de alimentos
The own-brand strategy has been adopted by wholesalers and retailers seeking competitive advantage through the commercialization of products sold under their brand names. The adoption of this strategy has created a new demand for the suppliers, which need to reevaluate their production structure to decide whether or not to manufacture such products. This res
Publicado em: 2010
-
6. Atitude do consumidor em relação às marcas próprias de supermercados: um estudo exploratório / Consumers attitude towards supermarkets own brands: an exploratory study
The retail sector is going through major changes due in order to meet efficiently and effectively the demands of the consumer in a highly competitive environment. Thus, the creation and implementation of strategic actions that provide competitive differentials for retailers have become essential in the day to day of retailing. The adoption of own brands in t
Publicado em: 2009
-
7. Em busca do sapato perfeito: avaliação da aplicabilidade do modelo endertrends para identificação dos fatores que influenciam as mulheres na decisão de compra de calçados / Looking for the perfect shoe: to assess the applicability of Model GENDERTRENDS to identify the factors that influence women s decision to buy shoes
Women in love with shoes live in their own universe, very particular, and by their dedication had moved, in 2008, $ 26.3 billion. Regardless of the economic crisis, Brazilian companies expect to increase by 20% in sales in 2009. In order to evaluate the applicability of GENDERTRENDS Model to identify the factors that influence women s decisions to purchase s
Publicado em: 2009
-
8. BRASÍLIA, ÁGUAS LINDAS DE GOIÁS E O (DES)ENCONTRO DA RACIONALIDADE COM A IRRACIONALIDADE / BRASILIA, WATER AND Lindas de Goiás (IN) MEETING Rationality with irrationality
This work considered the fragmentation process of the Brazilian Federal District and its surrounding areas. It highlights Brasília city role in the joining process of national territory integration, along with the production of its antithetical match as a disintegrated city: Aguas Lindas de Goiás. The integration is, therefore, associated with the disinteg
Publicado em: 2009
-
9. Feel the future : Perceptions of branding and design towards product development in the motoring industry
The car industry is on the brink of a new era. Carmakers have reinvented themselves significantly at least three times during the last hundred years. First, Ford with mass production, then Sloan with the planned obsolescence and then Toyota with the Lean System have all revolutionised the industry. However, there is much evidence that it is time again for a
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 200804
-
10. Modos de simbolizaÃÃo hÃbridos: um estudo sobre o trocadilho verbo-visual enquanto estratÃgia retÃrica no design de identidades
Visual Rhetorics constitutes a recent field of research, even if it carries along centuries of tradition related to verbal discourse. Predictably, such incipiency yields researchers with the opportunity to detect omissions in the constituted amount of knowledge. This work proposes to conceptualize, categorize and interpret a particular rhetorical procedure,
Publicado em: 2008
-
11. Use(s) of the new tecnologies in an education program for in-service teachers: possibilities, control and appropriations. / Uso(s) das novas tecnologias em um programa de formação de professores: possibilidades, controle e apropriações
This work presents the results of an investigation concerning the uses of interactive media utilized in the PEC - Formação Universitária Municípios, a high education program for inservice primary teachers, which ended its activities in December 2004. The program is part of the current public policies in education that have encouraged the implementation o
Publicado em: 2007
-
12. Estrategias de garantia da segurança e o abastecimento de carne bovina para restaurantes comerciais no municipio de Campinas, SP. / Strategies of safety ensurement and beef supply for commercial restaurantes in the city of Campinas, SP.
Eating away from home has been a frequent habit in the current life style mainly in the great urban centers. The commercial restaurants have represented the most frequent form of attendance of this demand encompassing a sector whose adoption of standards to guarantee the safety of food has meant an emergent public health necessity. The use of great amounts a
Publicado em: 2007