Organizations Brand
Mostrando 1-12 de 15 artigos, teses e dissertações.
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1. Morally transgressive companies and sustainable guidelines: seeking redemption or abusing trust?
Abstract Purpose This study aims to evaluate the impact of a sustainable production action on consumer trust and purchase intention by a company involved in moral transgression and also analyze the effect on consumer trust and purchase intention if a company, after green marketing, is identified as greenwashing spreader. Design/methodology/approach This qu
RAUSP Management Journal. Publicado em: 2022
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2. THE CONSTRUCTION OF MEANING FOR THE EMOTIONAL LABOR
RESUMO Objetivo: O objetivo da pesquisa é compreender como a empresa pode atribuir sentido ao trabalho emocional realizado por vendedores de uma loja de experiência. Para isso, analisou-se o papel das fontes de sentido do trabalho no processo de gerenciamento das emoções realizado pelos vendedores. Originalidade/valor: Observaram-se poucos estudos que
RAM, Rev. Adm. Mackenzie. Publicado em: 25/03/2019
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3. Distribuição de combustíveis no estado de São Paulo : estruturas de governança e oportunismo / Distribuição de combustíveis no estado de São Paulo : estruturas de governança e oportunismo
This work is directed to the study of transactions governance adopted by fuel distributors in the State of Sao Paulo with retail market sellers or gas stations. The applied theoretical approach lies on studies of New Institutional Economics, favoring the study of Transaction Costs Economics, using attributes of transactions defined by Williansom (1979) and o
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 26/10/2012
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4. Comunicação e complexidade: o discurso mítico do SBT
The pursuit of knowledge tied to our personal journey, seems to be a indispensable for our particular building at all levels, both as academics, professionals and even social. To understand this space for dialogue between individuals and products that we offer organizations and at the same time, in turn, seem to encourage us to write this and the knowledge i
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 16/01/2012
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5. The stakeholders‟ involvement in the process of building and maintaining a destination brand
A destination is a place that attracts visitors for a temporary stay to participate in tourism related activities or non- activities. Globalization, the increased number of travelers and the increased buying power have increased the competition between the destinations and the destinations have become more substitutable. It has been agreed that destinations
Publicado em: 09/02/2010
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6. Identificação das inovações : um estudo de caso nos hospitais que integram o sistema de saúde de Caxias do Sul - RS
The Brazilian Federal Constitution, promulgated in 1988, on its 196 article ensures that health is everybodys right and a state duty. The government management structure and its public policies have been influenced by health themes, so being addressed to innovation and competitiveness in Brazil. Innovation is an implementation of a new product (benefit or se
Publicado em: 2009
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7. Doctor I want a generic medicines! an analysis of the influence of organizational marks on the perceived risk in the prescription of generic medicines / Doutor eu quero um medicamento genérico! uma análise da influência das marcas organizacionais sobre o risco percebido na prescrição de medicamentos genéricos
O mercado nacional de medicamentos tem sofrido algumas transformações. Uma delas foi marcada pela implantação dos produtos genéricos pela lei 9.787 no governo de Fernando Henrique Cardoso. Uma das tentativas dos laboratórios de referencia tem sido a de estabelecer seus medicamentos num mercado concorrido pelos remédios similares não éticos, conhecid
Publicado em: 2009
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8. A influência da estrutura organizacional na execução das atividades de marketing / The Organizational Structure Influence on Marketing Management
The study on marketing organization and its organizational structures are crucial for the implementation of marketing efforts, mainly in a competitive scenario where companies need to constantly change their strategies and their structures to meet new demands of the market. Despite historical, this debate has been relegated to the second role by marketing re
Publicado em: 2008
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9. Los Determinantes Sociales de Salud y la lucha por la equidad en salud: desafíos para el estado y la sociedad civil
WHO has launched the Commission on Social determinants of Health which will deliver its final report in 2008. The social determinants of health (SDH) approach is not a new subject but one which has gained more visibility with the widening of inequities, blamed on the neo-liberal development model. Progressively, social justice issues are re-emerging, backed
Saúde e Sociedade. Publicado em: 2007-12
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10. A gestão de marcas como referencial competitivo: um estudo de caso da marca Cafés do Brasil
The purpose of this work is to analyze the activities Brazil uses to build the brand Cafés do Brasil to conquer a privileged position, changing the image of a great exporter of quantity instead of quality. Colombia will be a standard of comparison, because its brand Café de Colombia is well recognized as a case of success, especially in the largest coffee
Publicado em: 2007
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11. Satisfação, lealdade e retenção: um pré-experimento aplicado à telefonia móvel
Satisfaction and loyalty of those faithful consumers to a specific product or brand name are interconnected in a complex way, and, just like CEOs, marketing and statistics academic professionals understand and admit this close relation as well, by publishing some researches which point out the consumers satisfaction as an antecedent of loyalty. However, more
Publicado em: 2007
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12. O discurso dos Doutores da Alegria: análise semiótica das estratégias comunicativas junto ao público infantil
The present research aims to examine the semiotics nature of the Doutores da Alegria (Doctors of Joy) brand, to understand the communicative strategies used by enunciator of this brand to construct values and meaning produced in the relationship with a target audience, the children (enunciatee). Doutores da Alegria is a non-profit civil-society organization
Publicado em: 2006