National Radio
Mostrando 13-24 de 27 artigos, teses e dissertações.
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13. Analise do desenvolvimento das praticas urbanas de lazer relacionadas a produção cultural no periodo nacional-desenvolvimentista a globalização atraves da Teoria da Ação Comunicativa
This doctoral thesis seeks to investigate the practices of urban recreation in Brazil and its development-including the national developmental until globalization, addressing the artistic production of the period, public policies and inclusion of the private sector, with the parameter analysis of the theory of Habermasian communicative action. Second interpr
Publicado em: 2008
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14. Marketing Strategies via the Internet: a case study with radio stations Fortaleza / Estratégias de marketing via internet: estudo de caso com emissoras de rádio de Fortaleza
As the Internet plays an important role on modern living, it makes changes both customers and enterprises. And the broadcasting market also alters when listeners and companies take new possibilities on the development of virtual world. As a result of it, managers have already assessed their strategies to the Internet use, mainly on the way to make their mark
Publicado em: 2007
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15. MÉTODOS PARA A AVALIAÇÃO DA EFICIÊNCIA DE UTILIZAÇÃO DO ESPECTRO RADIOELÉTRICO / METHODS FOR ASSESSMENT OF THE RADIO SPECTRUM USE EFFICIENCY
In this work a new method for the assessment of the spectrum use efficiency is proposed to be applied to point-area, including broadcasting, and point-to-point telecommunications systems. The proposed definition of the efficiency index is based in technical aspects, but other subjects that affect the determination of a telecommunications system efficiency, a
Publicado em: 2006
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16. A Igreja Universal na "Capital Nacional do Petróleo": considerações sobre as dinâmicas da comunicação de massa "a serviço de Deus" / The Universal Church in the "Oil Brazilian Capital": considerations about the evangelical mass media dynamics
This dissertation may be summarized as an investigation about the roles that the mass media used by the Universal Church carry out in a context of intense socials transformations. My main objective has been observing how local radio and TV programs, produced by the denomination, participate on its memberships quotidian and how they are appropriated by those
Publicado em: 2006
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17. Marketing and Religion: The role of marketing in the origin, expansion and consolidation of the Renascer em Cristo Apostolic Church. / Marketing e religião : o papel do marketing na origem, expansão e consolidação da Igreja Apostólica Renascer em Cristo
The present work aims at analyzing the use of marketing techniques by neopentecostal churches, which appeared in the brazilian religious scene between the decades of 1970 and 1980. By using marketing techniques, these churches try to expand their area of influence in the religious field, causing a great competition among the various christian and non-christi
Publicado em: 2006
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18. A Ética na Propaganda / Ethics in Advertisement
This research has aimed to study the ethical patterns that guide the managers or owners of advertising agencies in Brazil and in other forty-two countries. Their knowledge or affinity to the concepts of ethics may indicate the degree of responsibility that they assume when dealing with the communication over products, services and ideas, in all of the differ
Publicado em: 24/11/2005
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19. Nutrição e ecologia nutricional de cervídeos brasileiros em cativeiro e no Parque Nacional das Emas - Goiás / Nutrition and nutritional ecology of brazilian cervids in captivity and in the Emas National Park - Goias
There are limited data on energy requirements of brazilian cervids. Thus, it is difficult to succeed in their management and reproduction in captivity. Knowing the energy requirements is also important to determine the necessary nutritional resources for their conservation in parks and reserves. The first objective was to study the nutritional requirements o
Publicado em: 2005
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20. A oralidade e a imagÃtica em Luiz Gonzaga : uma anÃlise de conteÃdo da obra musical do Rei do BaiÃo
This paper is a content analysis of Luis GonzagaÂs musical work, based on qualitative research. The orality in his cultural production has been analyzed through his âstoriesâ and Lyrics that reveal narratives of the Brazilian SertÃo (the arid Northeastern region), which are very important in understanding the daily life of the Northeast.The paper intends
Publicado em: 2005
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21. Decimetric fine structures as a possible signature of chromospheric evaporation
In this work, we concentrate in the analysis of radio slowly drifting fine structures associated with solar flares recorded in the frequency range of (1000 - 2500) MHz by the Brazilian Solar Spectroscope (BSS), in regular operation at National Institute of Space Research (INPE) - Brazil. The main morphological aspects of each fine structure are narrow-band o
Brazilian Journal of Physics. Publicado em: 2004-12
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22. Adorno e a educação musical pelo rádio
Este artigo é uma exposição do estudo analítico de um programa semanal da National Broadcasting Company (NBC), The Music Appreciation Hour, destinado a crianças e jovens escolares, realizado por Theodor W. Adorno durante sua participação no Princeton Radio Research Project (1938-1941). Tem duas partes: na primeira, Adorno analisou a pedagogia musical
Educação & Sociedade. Publicado em: 2003-08
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23. Representações de esporte e educação física na Didatura Militar: uma leitura a partir da revista de história em quadrinhos Dedinho (1969-1974)
The main goal of this research had the purpose of investigating the intervention of Federal Government , through the Department of Physical Education and Sports (DED) of the Ministry of Education and Culture, and these two sectors, from 1969 up to 1974 while the country was under military dictatorship. In 1971, DED established the first Plan of Physical Educ
Publicado em: 2003
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24. Nem do morro, nem da cidade: as transformações do samba e a indústria cultural - 1920-1945. / Tradition and modernity: the samba transfomation and the cultural industry - 1920-1945.
This work was aimed to study some relations between samba anda the implement of the cultural industry in Brazil from 1920 to 1945. It was focused that the mass media were important agents on the modern Brazilian samba development, althering both the social meaning and the production way. However, the Brazilian samba was not only a result of this entertaining
Publicado em: 2002