Marketing And Supply Chain
Mostrando 1-12 de 17 artigos, teses e dissertações.
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1. Segmentation of the buffalo meat consumer market in Belém, Pará, Brazil
ABSTRACT The objective of this study was to identify different market segments for buffalo meat with target groups defined in the city of Belém, Pará, Brazil. Paired samples of beef and buffalo meat were given to 447 volunteers, and a sensory analysis of the products was conducted. After the tasting, a questionnaire was administered to obtain demographic (
R. Bras. Zootec.. Publicado em: 2016-06
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2. Sustentabilidade e cadeia de valor : a visão do consumidor sobre os valores socioambientais da organização e sua influência em ganhos econômicos empresariais
A forte pressão exercida sobre os recursos naturais, no atual modelo de produção, descarte e consumo, tem exigido que todas as áreas da economia venham a incluir um olhar de sustentabilidade em suas tomadas de decisão. No mundo empresarial, as oportunidades de investimento são baseadas nas demandas presentes e futuras: a empresa irá fornecer o produto
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 01/11/2011
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3. OS CUSTOS DE TRANSAÇÃO DA CADEIA PRODUTIVA DO BIODIESEL À BASE DE SOJA NO RIO GRANDE DO SUL: IMPACTOS SOBRE A GESTÃO DAS CADEIAS DE SUPRIMENTOS DAS USINAS INSTALADAS / THE TRANSACTION COSTS OF THE PRODUCTIVE CHAIN OF THE BIODIESEL BASED ON SOYBEAN IN RIO GRANDE DO SUL: IMPACTS ON THE MANAGEMENT OF SUPPLY CHAINS OF PLANTS INSTALLED
This research aims to identify and assess the main sources of transaction costs of the productive chain of soy biodiesel in Rio Grande do Sul and how they affect the management of supply chains of organizations. To do so, proceeded with semi-structured interviews and visits to four plants in operation in Rio Grande do Sul state. It is diagnosed that the main
Publicado em: 2010
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4. MODELO DE PROGRAMAÇÃO ESTOCÁSTICA PARA O PLANEJAMENTO ESTRATÉGICO DA CADEIA INTEGRADA DE PETRÓLEO / A STOCHASTIC PROGRAMMING MODEL FOR THE STRATEGIC PLANNING OF THE OIL SUPPLY CHAIN
The oil industry is one of the most important and dynamic in Brazil. As the oil industry naturally integrated, we need an appropriate strategic planning to the oil supply chain that consider all its processes, such as oil production, refining, distribution and refined products marketing. Moreover, the oil industry is susceptible to various uncertainties rega
Publicado em: 2008
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5. Evolução da cadeia de suprimentos na indústria de produtos e soluções para redes de computadores: estudo de múltiplos casos / Supply-chain evolution in the network industr y: multiple cases study
This thesis studies the process and mechanisms of Supply-Chain changes in fast clockspeed industries, focusing the cyclical movements toward vertical integration and horizontal disintegration, according to Charles Fines Double Helix model. Other elements, derivate or inductors from these changes have also been studied such as outsourcing activities, growing
Publicado em: 2008
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6. Estratégias mercadológicas da cadeia agroexportadora de frango de corte do Brasil
The objective of this paper was to identify and discuss the market strategies of the agri-exporting poultry chain in Brazil. The study was based on the focus enterprises (industries), which are the agents coordinating the diverse supply chains belonging to the poultry sector. An interview following a semi-structured script was made with six executives: two b
Publicado em: 2008
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7. The expansion of the honey industry in Rio Grande do Norte / A expansão da agroindústria do mel no Rio Grande do Norte
The beekeeping activity has become in all regions of Brazil until the early 80s and from 2000 to beekeeping Northeast also has developed, becoming a major oil producing honey. The Rio Grande do Norte following these developments happened to occupy fourth place in the ranking of export of honey between the states of the Northeast in 2007. Therefore, the aim o
Publicado em: 2008
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8. Perspectivas de integração modal rodo-hidro-ferroviária na exportação de produtos agrícolas e minerais no estado de Mato Grosso do Sul / Prospects for modal integration among hydro-road-rail in the export of agricultural products and minerals in Mato Grosso do Sul
Brazil has as the main economic base the exportation of agricultural and mineral commodities. These products are characterized by having a large quantity of production and low price. Given these facts, the saving generated along the supply chain are fundamental role in the marketing success of these products. In that context, this study aimed to find the mos
Publicado em: 2008
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9. Condicionantes para inserção de pequenos produtores em canais de distribuição: uma análise das ações coletivas.
Collective actions are suggested by several authors as an opportunity for small farmers to be included in marketing channels. In this context, this research proposes a model for the analysis of horizontal and vertical collective actions within marketing channels. The model was developed under different theoretical approaches: sociological, economical and man
Publicado em: 2006
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10. O comportamento da demanda e suas implicações na gestão de operações: um estudo de caso de uma empresa de eletrodomésticos.
The high competitiveness imposed by the current market characterized by the global competition and by consumer requirements, have been causing more complexity in the enterprise management. Because of that, the increase in the diversity of products offered to the market, and the availability of these products at the precise time and number, have become import
Publicado em: 2006
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11. Competitividade internacional, produtividade e padrão distributivo na cadeia produtiva da carne bovina / International competitivity, productivity and distributive standard in beef cattle productive chain
The early 1990s in Brazil may be defined as the initial market opening landmark and as a reference for the construction of a new competitive environment characterized by deep and successive transformations of the Brazilian economy dynamics and structure. In view of this new scenario, various national productive segments underwent a process of productive and
Publicado em: 2006
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12. DeterminaÃÃo dos principais atributos da logÃstica de suprimento na agroindÃstria ervateira do ParanÃ. / Determining main supply logistic attributes in the matà agro-industry in the state of ParanÃ, Brazil.
The purpose of this work was to analyze Supply Logistic among suppliers and industries of the matà (llex paraguariensis) agro industry chain in the State of ParanÃ, Brazil, with the industries registered at FIEP â Federation of the Industries of the State of Paranà â in 2005. Exploratory research was used to identify how Supply Logistic is recently bein
Publicado em: 2005