Linguistic Advertisement
Mostrando 1-7 de 7 artigos, teses e dissertações.
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1. Uso de bebidas alcoólicas por estudantes: análise de propagandas de festas em um campus universitário
A proposta deste trabalho foi interpretar as imagens de propagandas de festas veiculadas em um campus universitário em relação ao consumo de álcool por estudantes. Os elementos plásticos, icônicos e linguísticos das propagandas foram submetidos a uma análise semiótica de imagens. Organizaram-se os 85 temas levantados em seis categorias: bebidas alco
Interface (Botucatu). Publicado em: 05/08/2019
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2. Want to be a real hero?: uma análise sistêmico-funcional de anúncios em revistas em quadrinhos de super-heróis
Although North American super-heroes such as Spider-Man and Captain America are originally associated with comic books, it has been very common to see them in other mass media, such as films, video games, cartoons and advertising. With regard to advertisements, which are closely related to a society in which consuming has been defining the human behaviour, t
Publicado em: 2011
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3. Between expressions and contents: from semisymbolism to tensive categories / Entre expressões e conteúdos: do semissimbolismo às categorias tensivas
In the framework of French Semiotics, the concept of semisymbolism enabled a more systematic study of the contributions of the expression to the meaning in texts. It became possible to recognize categories on the level of manifestation of texts that would then be homologated to opposing pairs in the content. Though it meant a great theoretical gain, semisymb
Publicado em: 2010
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4. Classificados do jornal Folha de S. Paulo: os sentidos de um rato no discurso publicitário
The changes in advertisement speech that goes around in the media is the result that is coming from the social capitalism behavior which has a dynamic consumism. So, the purpose of this research is to investigate the language mechanism which Folha of São Paulo Brazilian Newspaper has all the classified advertisement. The objective is to understand how to bu
Publicado em: 2009
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5. Anúncios publicitários, leitura e educação de jovens e adultos
This Dissertation has its place in the line of research of Reading, Writing and Education of Portuguese Language, the Program of Studies Postgraduates in Portuguese Language of the Pontifícia Universidade Católica de São Paulo. The corpus has four advertisements from a didactic book of Portuguese Language supplied by the City hall of São Paulo and is des
Publicado em: 2008
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6. Os valores sociais e a argumentação no discurso da propaganda
Among several everyday discourses, the advertisement one is a vast research subject not only in Argumentative Semantics but also in other areas of the humanities. This study will point out the existent social values in advertisement discourse and the argumentative tools used by the sender to consolidate such values and to make the announcements more persuasi
Publicado em: 2004
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7. Argumentação e publicidade: o universo feminino e o percurso da sedução
The dissertation herein is located in the research line of Reading and Composition. The objective of this work is to analyze argumentative aspects and other rhetorical procedures used in the advertising speech. The corpus, constituted of advertisements of sanitary napkins published in the Grande Hotel magazine, in the fifties, and in Nova and Claudia magazin
Publicado em: 2002