Innovations Of Marketing
Mostrando 13-24 de 26 artigos, teses e dissertações.
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13. Comportamento inovador entre consumidores de produtos orgânicos
The present study approaches the innovative behavior of the consumers of organic products. The general objective of this study is to identify the influence of personal characteristics, of characteristics noticed in the organic products and the psychological characteristics innovative consumer behavior in relation to organic products.For that reason it was de
Publicado em: 2008
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14. Orientação para mercado, competitividade e inovação : um estudo no arranjo produtivo moveleiro de Arapongas/PR
Essential factors to the growth and surviving of the organizations are to guide itself innovate toward the market. The proposal of this research is to analyze innovation impact and market orientation in the competitively and external performance of companies the belong to the furniture productive arrangement of Arapongas/PR. It identifies the market orientat
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 14/12/2007
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15. O homem-placa e o pixman: uma análise de duas ferramentas publicitárias que utilizam o corpo como suporte midiático / The placardman and the pixman: a study on two marketing tools which make use of the human body as media aid
The present research is about the placardman and the pixman, two marketing tools which make use of the human body as media aid. The sandwichmen men, rarely women walk around the streets of commercial centers in big cities draped in two wooden placards, announcing several products and services such as the selling of gold or the buying of subway and employee m
Publicado em: 2007
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16. Self-management and competitiveness : lessons from the Brazilian and Basque industrial cooperatives experiences / Autogestão e competitividade : estudos de caso em cooperativas industriais brasileiras e bascas/espanhola
The main goal of this thesis is to discuss the limits and possibilites of the social, organizational, technological and competitive integration capabilities of the cooperative companies in the Brazilian industrial dynamics. Thus, we made a comparative study between Brazilian cooperative companies (that was originally traditional bankrupt companies) and Spani
Publicado em: 2007
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17. O estágio emergente das práticas ambientais no desenvolvimento de produto das organizações inovadoras : um estudo exploratório / The emergent period of training of practical of environment in the product development of innovative organizations : a explore study
A cada dia, a preocupação ambiental torna-se mais relevante no contexto empresarial, seja por meio de pressões de consumidores, governos, ONGs, entre outros, devendo estar presente em todas as ações, processos e procedimentos organizacionais, dentre estes o de desenvolvimento de produtos. Considerando que tal processo envolve de modo geral, às áreas d
Publicado em: 2007
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18. Multiprojeet enviromental and simple profuct: the parteicipation of maufacturing in product development process. / Ambiente de multiprojeto e produto simples: a participação da manufatura no processo de desenvolvimento de produtos
This research studies the product and process development (PD) in three companies, in Brazil. The research takes place in a multi-project environment with simple products, this mean companies where the annual product and process innovation rate is very high. The companies studied belongs to candy food, cosmetics and shoes business segments. To better underst
Publicado em: 2007
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19. A problemÃtica das aglomeraÃÃes produtivas especializadas: aspectos principais, governanÃa interna e externa e observaÃÃo da experiÃncia de SÃo Bento do Sul (SC)
Since 1980âs decade, it can be observed the beginning of an economic and politics territorialization process, concomitant with the apparent central government weakness. This process matches with the changes that companies and State have been passing through in world-wide scope. The stage of the productive globalization, that involves the period between 1950
Publicado em: 2007
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20. A Contribuição do geomarketing nas organizações
This dissertation has verified the contribution that geomarketing - a tool which uses computational techniques and geographical data in order to generate information in digitalized maps - has given to the decision-making process of marketing in the main corporate groups of Uberlândia-MG. The research had as its focus the verification of the contribution of
Publicado em: 2006
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21. A introdução de novos produtos e o processo de difusão das inovações na estratégia das empresas: uma análise de bens duráveis. / Company new product launching strategy and the diffusion of innovations: a durable goods analysis.
The thesis is dealing with diffusion of innovations, exploring the subjects in many of their studies. The scope of this literature review has included both qualitative and quantitative models, allowing the perception of the enormous efforts already done in such area, as well as their importance. The research has included different areas, as Sociology, Anthro
Publicado em: 2006
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22. Grafos de mundos pequenos e difusão de inovações
This is a research in the area of Information Technology about how are the innovations disseminated in society. Taking the work of Everett Rogers (1962) about "diffusion of innovations" as reference, the study takes p1ace in the interface of this area with the fields of Sociology and Marketing, allowing evaluating how do the changes or new concepts are recei
Publicado em: 2005
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23. THE DIFFUSION OF MOBILE TELEPHONY IN BRASIL: AN EMPIRICAL INVESTIGATION / A DIFUSÃO DA TELEFONIA CELULAR NO BRASIL: UMA INVESTIGAÇÃO EMPÍRICA
Since its appearance in Brasil, in 1990, the mobile phones showed a remarkably fast expansion, exceeding the number of fixed phones in 2003 and reaching 54 million of active subscribers in the middle of 2004. This dissertation analyses the process of diffusion of mobile telephony in Brasil and its objectives are (a) to understand how this process happened an
Publicado em: 2004
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24. Proposta de estrategias de marketing para o lancamento do ensino a distancia, na Universidade Regional de Blumenau - FURB
The effects of globalization can be observed in all contexts: Countries, economy, companies and culture. With this in mind, human beings are supposed to widen their limits by a continuous search for self development. Following this model, education is then considered something permanent in our lives. So, the University needs to review and broaden the teachin
Publicado em: 2000