Educational Marketing
Mostrando 13-24 de 46 artigos, teses e dissertações.
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13. Revistas acadêmicas de administração: proposição de ampliação de escopo / Management journals: proposition to extend the scope
The issue motivating this thesis, supported by information search, is that the Brazilian scholarly publications in management aim almost exclusively at research. As the role of the Academy is not limited to the advancement of science, it is proposed to extend the scope of what should be a scholarly publication in management to a set of journals with a role t
Publicado em: 2010
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14. Modelos Proativos para Hipermídia Adaptativa / Proactive models for adaptive hypermedia
Os Sistemas de Hipermídia (SH) vem se tornando cada vez mais populares em diversas áreas de aplicação, tais como educação, marketing, comércio elétrico, informação pessoal e serviços inteligentes de interface. Atualmente um dos principais ramos da pesquisa em SH são os Sistemas de Hipermídia Adaptativa (SHA) [BRU 96] [ESP 97], juntamente com as
Publicado em: 2010
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15. Comunicação do posicionamento de marketing das instituições de ensino superior / Communication of the marketing positioning of higher education institutions
Este trabalho estuda de que forma as instituições de ensino superior comunicam seu posicionamento de marketing. Com base na análise de conteúdo, foram examinados os sites das cinco maiores universidades, de acordo com o número de matrículas pelo Censo da Educação Superior de 2006. As cinco primeiras do ranking eram todas privadas, sediadas no eixo S�
Publicado em: 2009
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16. SPORTS MARKETING AND PRACTICE: AN ANALYSIS OF OPPORTUNITY FOR DEVELOPMENT. / PRÁTICAS ESPORTIVAS E MARKETING: UMA ANÁLISE DE OPORTUNIDADE PARA O DESENVOLVIMENTO REGIONAL.
In Brazil, a consensus among researchers has been formed in years, about the need to revise the strategies traditionally adopted in the formulation of regional politics, modernizing and adapting them to the changes and progresses of the technological world. The current scenery point for changes and progresses in the administration subjects, seeking an accele
Publicado em: 2009
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17. Building a management educational simulation for entrepreneurs: simulating new B2B high tech ventures / Criação de um simulador educacional para empreendedores: simulando novos negócios B2B de base tecnológica
Entrepreneurship is recognized as the economic engine of a society (SCHUMPETER, 1985). This study focus on the development of a multifunctional management simulation for entrepreneurs, improving current models identified in literature, targeting conceptual validation as key element of the proposed model. Multifunctional means including decisions of diverse a
Publicado em: 2009
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18. Imagens do terceiro setor: um estudo com pais e responsáveis financeiros das organizações educacionais / Imagens do terceiro setor: um estudo com pais e responsáveis financeiros das organizações educacionais
The present report is the result of an applied research in the educational entities of the third sector, aiming to demonstrate whether the financial influences the perception of users on the image of those entities. For both used the prospect of integrative marketing relationship adapting to and developing a set of indicators which bore the measurement of im
Publicado em: 2008
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19. CONSUMER BEHAVIOR RELATED TO DISTANCE EDUCATION: FUNCTIONAL APPROACH TO ATTITUDES APPLIED TO MARKETING / COMPORTAMENTO DO CONSUMIDOR EM RELAÇÃO À EDUCAÇÃO A DISTÂNCIA: ABORDAGEM FUNCIONAL DAS ATITUDES APLICADA AO MARKETING
The identification of the main function related to the attitude about a product has direct involvement on the study of the consumer behavior and marketing management. It was made a survey among on-site students of postgraduate courses in business administration of an outstanding University in Rio de Janeiro, considering distance education as a product with a
Publicado em: 2008
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20. Model to develop a brand communication campaign to universities supported by information management and competitive intelligence / Modelo para o desenvolvimento de campanhas de comunicação de marca para instituições de ensino superior apoiado pela gestão da informação e inteligência competitiva
The main Marketing concepts were established in the last decades of the 20th century and need to be revised due to the new information technologies and communications. The modern manager and also the management process have been submitted to an evolution within the decision process that is becoming more complex and present in the uncertainness environment. T
Publicado em: 2008
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21. Televisão digital: atributos tecnológicos e princípios pedagógicos para implementação no contexto escolar. / Digital television: technological attributes and pedagogical principles for implementation within the school context.
The article treats a reflection on the digital television as a tool to expand the society access to information for its cultural formation and promotion of the citizenship as well as the role of its insertion in both educational and school Brazilian contexts. This study supplies the required theoretical, conceptual and historical support necessary to the deb
Publicado em: 2008
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22. Educational Comunication and the Internet / A comunicação educacional e a internet
A presente pesquisa teve como objeto de investigação a utilização da internet como instrumental de estudo por parte de alunos do ensino superior. Para a fundamentação teórica recorreu-se ao pensamento de Paulo Freire a respeito do caráter dialógico da educação e a autores que, com esse mesmo olhar, estudam implicações educativas da internet para
Publicado em: 2008
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23. Da escolarização do esporte à esportivização da escola: tradição e espetáculo nos Jogos da Primavera de Sergipe 1964-1995).
The 20th century was highlighted by the growth of industry, by the economic transnationalization, by the bipolarity between capitalism and socialism, by the expansion of basic education in the midst of an economic barbarism. Specially the century of spectacle, a phenomena which, under the dynamics of modernity, shaped the comprehension of the world and the s
Publicado em: 2008
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24. Um estudo simplificado da percepção pública dos benefícios e riscos de centrais termonucleares - sugestões para a comunicação de valor com o público / Public perception on the benefits and risks of nuclear power plants_a simplified study
Public acceptance of the nuclear based electricity generation depends on many variables that can be affected by circumstances and interests, which although seemingly not close to the issue, can strongly influence the final outcome. Explicit or consented positions assumed by opinion makers and some segments of society are subject to episodic waves of interact
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 09/03/2007