Customer Behavior
Mostrando 13-24 de 65 artigos, teses e dissertações.
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13. Estudo computacional da etapa fermentativa da produção de cerveja e proposta de uma estratégia de controle para o processo. / Selection of models and proposal of a control strategy for the fermentative stage of the beer production. 2010
Beer is the oldest alcoholic beverage in the world, and its processing has been evolving along the time. Nowadays, beer trading occupies an important position in the economic market since it is the most consumed beverage in Brazil and around the world. Due to this economic significance, the search for more efficient processes that are able to keep the sensor
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 05/03/2010
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14. Customer oriented behavior at large service companies: front office workers´ perspectives regarding antecedents of performance for quality / Comportamentos orientados a clientes em grandes empresas de serviços: perspectivas da linha de frente sobre antecedentes da atuação para a qualidade
Theories argue that satisfaction at work influence quality of service. Among these theories is the service profit chain model (Heskett, Sasser e Schlesinger, 1991) which links employee job satisfaction with customer satisfaction and financial results of service organizations. This research aims to increase understanding of the relationship between employees
Publicado em: 2010
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15. Análise da relação causal entre imagem de destinos, qualidade, satisfação e fidelidade: um estudo de acordo com a percepção do turista nacional no destino turístico Natal
This dissertation aims to analyze the causal relationship between the quality of tourist services, satisfaction with the attributes and globally, fidelity and image of tourist destinations. Therefore, it was conducted an exploratory, descriptive research with quantitative analytical approach. Data collection was performed by a questionnaire addressed to tour
Publicado em: 2010
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16. Esperança: construção e tese de um modelo teórico da sua influência no processo de compra do consumidor de cirurgia plástica estética. / Hope: construction and test of a theoretical modelo of its influence on the purchase process of the aesthetic plastic surgery consumer
In the last two decades the Consumer Behavior area has progressed through propositions and testing Models such as Trust, Satisfaction, Loyalty, Risk, Perceived Value, among others, as conceptual studies of these and other constructs have been challenging the Academic community to carry out innovative research and bring a differential to the theory of Marketi
Publicado em: 2010
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17. FACTORS INFLUENCING THE CHOICE FOR STRATEGY CONSULTING SERVICES IN THE TELECOMMUNICATIONS MARKET: A CONJOINT ANALYSIS APPLICATION / FATORES QUE INFLUENCIAM A CONTRATAÇÃO DE SERVIÇOS DE CONSULTORIA ESTRATÉGICA NO MERCADO DE TELECOMUNICAÇÕES : UMA APLICAÇÃO DE ANÁLISE CONJUNTA
Building offers and services portfolio are significant challenges, and for sure, represent important tasks in the marketing strategy activities of all major companies. In services marketing, due to its intrinsic subjective environment, this process becomes even more sensitive and key for achieving expected results. Its role in ensuring customer¿s perception
Publicado em: 2009
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18. UM MODELO DE RISCO DE CANCELAMENTO DE CLIENTES DE TELEFONIA FIXA - A APLICAÇÃO DA REGRESSÃO LOGÍSTICA PARA RETENÇÃO DE CLIENTES / A MODEL TO MEASURE CUSTOMERS CANCELLATION RISK IN TELECOMMUNICATIONS - THE APPLICATION OF LOGISTIC REGRESSION FOR CUSTOMER RETENTION
The current organizational environment is marked by a high competitiveness, high turbulence and rapid and discontinuous changes in companies¿ macro environment. Scenario requires focus on customers and strategies geared towards maintaining a fruitful relationship for both parties (customer and company), with long-term vision. This dynamics of this market is
Publicado em: 2009
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19. COMPRAS ON-LINE: POR QUE OS COMPRADORES FICAM INSATISFEITOS? / ONLINE SHOPPING: WHY CONSUMERS GET DISSATISFIED?
This dissertation has as object identify on online shopping: why consumers get dissatisfied, what are the main reasons of the consumers complains, through the www.reclameaqui.com.br website. On the internet channel, the consumer not only buys, but reports dissatisfaction with particular product/service, brand or company. Negative comments in the network are
Publicado em: 2009
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20. Motivator and inhibitor elements in the online retail purchase behavior / Elementos motivadores e inibidores no comportamento de compra no varejo online
The growth of the Internet over the last years as a sales channel and as a relationship channel between companies and its costumers has ultimately made it one of the main bets of the largest retail chains for achieving business growth and for increasing their operating performance. In this context, the objective of this dissertation is to provide a contribut
Publicado em: 2009
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21. Fidelização de clientes a partir do marketing de relacionamento no segmento de farmácias e drogarias
O objetivo geral da presente dissertação foi verificar como as estratégias de Marketing de Relacionamento podem contribuir para o aumento do índice de fidelidade dos clientes de redes de farmácias/drogarias da cidade de São Paulo, buscando-se soluções para os problemas da vasta concorrência que a maioria das redes enfrentam atualmente. A relevância
Publicado em: 2009
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22. Application of technology readiness index for defining scope automation projects / Aplicação da Tecnology Readiness Index para definição de escopo em projetos de automação
The study of behavior adoption products and services - based technology by the consumer is as a great helper choices for design projects and in targeting market, represented a challenge for new products and technological services therefore means intensive growth of these products, various studies indicate also the frustration of consumers interact with techn
Publicado em: 2009
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23. Application of technology readiness index for defining scope automation projects / Aplicação da Tecnology Readiness Index para definição de escopo em projetos de automação
The study of behavior adoption products and services - based technology by the consumer is as a great helper choices for design projects and in targeting market, represented a challenge for new products and technological services therefore means intensive growth of these products, various studies indicate also the frustration of consumers interact with techn
Publicado em: 2009
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24. Os efeitos da participação em comunidades virtuais de marca no comportamento do consumidor: um estudo comparativo entre comunidades gerenciadas pelas organizações e pelos consumidores / The effects of participating in virtual brand communities on consumer behavior: a comparative study of firm-managed and customer-managed communities
O surgimento de comunidades virtuais de marca como avenidas estabelecidas para as ações de marketing de uma ampla gama de produtos e serviços é um tema atual e relevante; entretanto, os estudos recentes ainda não responderam a uma importante questão: é melhor para as organizações criar suas comunidades de marca ou deixá-las fluir por parte da inici
Publicado em: 2009