Consumer Desires
Mostrando 1-12 de 13 artigos, teses e dissertações.
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1. Paixão pelo consumo e consumo pela paixão : a relação entre produtores de marketing e consumidores no contexto do futebol
In a society in which consumption has become a major form of social mediation, this thesis aimed to explore how the configuration of the relationship between producers and consumers of marketing influences consumption. To accomplish this goal we studied the context of a great Brazilian football club and its fans. This context was chosen because of the import
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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2. Interesses públicos e privados nos discursos e nas rotinas dos pesquisadores do Centro de Ciências Agrárias da Universidade Federal de Viçosa-MG / Public and private interests in the discourses and routines of the researchers of the Agricultural Science Center from the Federal University of Viçosa-MG
Brazilian public Universities produce most part of scientific researches conducted in the country. The comprehension on how these scientific and technological researches are carried out in these institutions, as well the mechanisms that influence this knowledge production dynamics and its influence to the society, enables the move away from deterministic vie
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 07/05/2010
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3. Pre-teenagers ("tweens") - since Piaget s theory perspective to economic psychology perspective / Pre-adolescentes ("tweens") - desde a perspectiva da teoria piagetana a da psicologia economica
Since II Word War, a new status in the family is given to pre-adolescents and this bias grows notably because of globalization, wich modifies the human relationships and new wants are mediated by symbolisms provoking desires and consumption manipulated by marketing strategies. These new created symbols begin to compose the pre-adolescents or tweens identity.
Publicado em: 2010
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4. The determination of the characteristics on the students preference in the choice of a private institution of higher learning / DETERMINAÇÃO DAS CARACTERÍSTICAS DE PREFERÊNCIA DOS ALUNOS NA ESCOLHA DE UMA INSTITUIÇÃO DE ENSINO SUPERIOR PRIVADA NA CIDADE DE SANTA MARIA RS
Understanding consumers and the consuming process supply a series of benefits. Among these benefits are the support to managers in their decisions, the supply of a knowledge basis in which marketing researchers are able to analyze consumers, the support to legislators and controllers in the creation of laws and regulations regarding to the goods and service
Publicado em: 2009
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5. O Sujeito e o Desejo na Linguagem Persuasiva do Texto Publicitário de Mídia Impressa: uma abordagem psicanalítica.
This research has as objective to investigate the subject and the desire from the view of Jacques Lacans psychoanalytic theories, specifically about the alienation and separation processes, and also the following questions that involve them: the signifier, the enjoyment, the mirror stage and the a object; in the relationship with the persuasive language of t
Publicado em: 2009
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6. FACTORS INFLUENCING THE CHOICE FOR STRATEGY CONSULTING SERVICES IN THE TELECOMMUNICATIONS MARKET: A CONJOINT ANALYSIS APPLICATION / FATORES QUE INFLUENCIAM A CONTRATAÇÃO DE SERVIÇOS DE CONSULTORIA ESTRATÉGICA NO MERCADO DE TELECOMUNICAÇÕES : UMA APLICAÇÃO DE ANÁLISE CONJUNTA
Building offers and services portfolio are significant challenges, and for sure, represent important tasks in the marketing strategy activities of all major companies. In services marketing, due to its intrinsic subjective environment, this process becomes even more sensitive and key for achieving expected results. Its role in ensuring customer¿s perception
Publicado em: 2009
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7. O CONSUMISMO E A DIMENSÃO ESPIRITUAL DAS MARCAS: UMA ANÁLISE CRÍTICA
This thesis has the purpose to prove that, in the consumer society, consumerist individuals transcend their functional relation toward merchandises, trying to obtain, through prestige brands, a spiritual dimension that replaces or complement the traditional religious experiences, and that is fetished. Consumerism is a superlative of purchases, belongings and
Publicado em: 2008
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8. THE CONSUMER BEHAVIOR OF SOCIO-ECONOMIC CLASS C CONCERNING ITS RELATIONSHIP WITH CHRONIC DISEASE MEDICINE / O COMPORTAMENTO DO CONSUMIDOR DAS CLASSES C NA SUA RELAÇÃO COM MEDICAMENTOS DE USO CONTÍNUO
The worldwide market dynamics has been impacted by two social phenomena which challenge both the academic community and the corporate environment: the emerging populations at the base of the pyramid and the ageing population of nations. An important mass of new consumers reaches the consumption market every year, coming from different geographies. At the sam
Publicado em: 2008
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9. Desenvolvimento de protótipo de cadeira de banho para indivíduos com paralisia cerebral tetraparética espástica / Development of a shower chair prototype to people spastic tetraplegic due to cerebral palsy
This study proposes to develop an equipment that attends the demands of tetraplegic people due to cerebral palsy and that promotes an adequate caregivers postural biomechanics during the shower activity of daily living. First, a bibliographic review was performed to define the terms refering to cerebral palsy, activity of daily living (specifically shower),
Publicado em: 2008
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10. Da necessidade ao desejo de consumo : uma análise da ação do marketing sobre a água potável
Nesta tese estudamos um tema essencial ao marketing : a relação do próprio marketing com as necessidades e desejos de consumo. Para estudar esse assunto, escolhemos o campo da água potável na França como objeto de pesquisa. A fim de estudar como as ações de marketing transformaram a água, uma necessidade humana, num desejo de consumo, utilizamos dua
Publicado em: 2007
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11. The influence of materialism on consumption indebtedness in the context of low income consumers from the city of São Paulo
This research is in the domains of materialism, consumer vulnerability and consumption indebtedness, concepts frequently approached in the literature on consumer behavior, macro-marketing and economic psychology. The influence of materialism on consumer indebtedness is investigated within a context that is characterized by poverty and by factors that cause v
Publicado em: 29/09/2006
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12. Hábitos de compra e consumo de alimentos de idosos nas cidades de São Paulo, Porto Alegre, Goiania, Recife
The aging of the population is an evident phenomenon globally, fact that reflects changes in patterns and the people s habits, it is a growing problem that turns relevant his study, in order to identify which are those changes that affect the whole society. Like this, the companies come forced her to assist to the needs of the oldest people s consumption. Bu
Publicado em: 2006