Communication And Public Marketing
Mostrando 1-12 de 17 artigos, teses e dissertações.
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1. IMAGEM PROFISSIONAL DE PROFESSORES UNIVERSITÁRIOS: PROFISSIONALIDADE DOCENTE E COMUNICAÇÃO PEDAGÓGICA
This dissertation was written for the Masters degree in Education, within the line of research "Public Policies for Curriculum and Assessment", which in turn, is part of the research group Public Policies for Curriculum and Assessment PPGE of UNIVALI. The theme of the study is the visual and behavioral characteristics of teachers, how these can add to the pr
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 13/12/2011
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2. Produção e consumo do reggae das radiolas em São Luís/MA: significados, simbolismos e aspectos mercadológicos
This study aims to understand the relations of production and consumption in the world of reggae sound systems, identifying meanings, symbolisms and marketing aspects, from its operations in the city of São Luís. Based on the dynamics and structure of the reggae movement in Brazil and in the world and based on the discussions and theoretical approaches tha
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 01/09/2011
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3. Cartografia turística: uma leitura dos mapas temáticos de uso do turista em Ponta Grossa - Paraná / Tourist cartography: a reading of thematic maps for touristsuse in the municipality of Ponta Grossa-PR
This work is the result of a doctoral thesis held at the University of São Paulo, with the objective: "Examining thematic cartographic representation present in tourist maps for visitors in the municipality of Ponta Grossa-PR". This order came the problems observed in different uses symbolic maps offered to tourists, in different localities of the State of
Publicado em: 2010
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4. Abordagem semiótica da comunicação mercadológica: divergências e convergências de sentido e a emergência de um modelo
The marketing communication, one of the components of marketing, demands a renewal of practices, motivated by the post-modern consumption relationship characteristics. The theoretical proposition of holistic marketing, in accordance to Philip Kotler, covers four marketing areas: integrated, internal, relationship and socially responsible. Analyzing the marke
Publicado em: 2008
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5. Variáveis de decisão de marketing em serviços de demanda não desejada: dois casos no setor de seguros / Marketing decision variables in negative demand services: two case studies in the insurance industry
The services industry in Brazil has been growing since the 80´s and is the most important industry in most developed economies. The study of services marketing in the United States and Europe has been becoming increasingly important ever since, however studies by Brazilian researchers are still scarce. The aim of this dissertation is to study the management
Publicado em: 2008
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6. Model to develop a brand communication campaign to universities supported by information management and competitive intelligence / Modelo para o desenvolvimento de campanhas de comunicação de marca para instituições de ensino superior apoiado pela gestão da informação e inteligência competitiva
The main Marketing concepts were established in the last decades of the 20th century and need to be revised due to the new information technologies and communications. The modern manager and also the management process have been submitted to an evolution within the decision process that is becoming more complex and present in the uncertainness environment. T
Publicado em: 2008
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7. Remédios na internet brasileira : agravos à saúde
This work if considers to describe the diffusion of Remedies in the Brazilian Internet, considering such diffusion while risks to the health. One is about a descriptive work of qualitative matrix that effected Analysis of Content to the Websites in Portuguese language. To present the subject in macro dimension, is made connection of distinct areas: Technolog
Publicado em: 2008
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8. Natal como destino turístico : um estudo das imagens (re)veladas pela mídia, pelos turistas e suas implicações educacionais e culturais
This thesis is a result of a research on Natal/RN as a tourist destination. We understand that cities are chosen as tourist destinations beyond its cartographic localization, from other dimensions of meanings that, in its set, constitute images. These images are, probably, very different of the images constructed by native and resident populations, who posse
Publicado em: 2008
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9. Um estudo simplificado da percepção pública dos benefícios e riscos de centrais termonucleares - sugestões para a comunicação de valor com o público / Public perception on the benefits and risks of nuclear power plants_a simplified study
Public acceptance of the nuclear based electricity generation depends on many variables that can be affected by circumstances and interests, which although seemingly not close to the issue, can strongly influence the final outcome. Explicit or consented positions assumed by opinion makers and some segments of society are subject to episodic waves of interact
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 09/03/2007
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10. O homem-placa e o pixman: uma análise de duas ferramentas publicitárias que utilizam o corpo como suporte midiático / The placardman and the pixman: a study on two marketing tools which make use of the human body as media aid
The present research is about the placardman and the pixman, two marketing tools which make use of the human body as media aid. The sandwichmen men, rarely women walk around the streets of commercial centers in big cities draped in two wooden placards, announcing several products and services such as the selling of gold or the buying of subway and employee m
Publicado em: 2007
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11. Public relations in tourist industry organization: managements view from the city of Londrina-PR. / AS RELAÇÕES PÚBLICAS EM ORGANIZAÇÕES DO SETOR TURÍSTICO: Uma visão de gestores da cidade de Londrina-PR
This work outlines a multi case study about the importance of an efficient management concerning the relationship between the tourist industry and its groups of interest, the stakeholders. In order to obtain better organizational corporative results emphasizing public relations strategies. Characterizes the necessity enterprises have to implement an administ
Publicado em: 2006
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12. Governo eletrônico, a reforma democrática do Estado-Nação: a prefeitura da cidade de São Paulo / Governo eletrônico, a reforma democrática do Estado-Nação: a prefeitura da cidade de São Paulo
This paper has the focus to analyze transformations promoted by information technologies and communication, about government and society. The last decades of twentieth century, reported by an evolution/revolution cycle of scientific knowledge, based on communication and information sciences, on that, even production ways were updated, as mental and social pr
Publicado em: 2006