Choice Conjoint
Mostrando 1-7 de 7 artigos, teses e dissertações.
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1. Análise conjunta de fatores baseadas em escolhas: estimação e inferências / Choice based conjoint analysis: estimation e inference
Qualquer empresa orientada para o mercado consumidor tem por objetivo oferecer um produto ou serviço, melhor do que seus concorrentes, para que o consumidor venha a preferí-lo e até mesmo pagar um preço maior por ele. Portanto é de interesse conhecer métodos de análise estatística que possam auxiliar nas pesquisas que visem estudar a preferência do
Publicado em: 2010
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2. FACTORS INFLUENCING THE CHOICE FOR STRATEGY CONSULTING SERVICES IN THE TELECOMMUNICATIONS MARKET: A CONJOINT ANALYSIS APPLICATION / FATORES QUE INFLUENCIAM A CONTRATAÇÃO DE SERVIÇOS DE CONSULTORIA ESTRATÉGICA NO MERCADO DE TELECOMUNICAÇÕES : UMA APLICAÇÃO DE ANÁLISE CONJUNTA
Building offers and services portfolio are significant challenges, and for sure, represent important tasks in the marketing strategy activities of all major companies. In services marketing, due to its intrinsic subjective environment, this process becomes even more sensitive and key for achieving expected results. Its role in ensuring customer¿s perception
Publicado em: 2009
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3. Effects of the factors packaging and label on cachaça consumer behavior / Estudo dos fatores da embalagem e do rótulo de cachaça no comportamento dos consumidores
Packaging and label are of primary importance in product choice during purchase, as they represent the first contact between the consumer and the product. Thus, in order to optimize the choice and acceptance process of cachaça, it is useful to identify the packaging and label factors that are valued by consumers. For this purpose, we conducted three focus g
Publicado em: 2007
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4. Escolha de canais de venda em comércio eletrônico
The electronic commerce has become a channel of advertising, commercialization and distribution of products and services, continuously increasing it¿s importance in terms of both physical and financial volumes, but still exist many gaps in the knowledge about the choice process of sales channels in the electronic commerce. The objective of this work is to r
Publicado em: 2005
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5. PRODUCT DEVELOPMENT TO CREDIT CARDS INDUSTRY: A CONJOINT ANALYSIS APPLICATION / DESENVOLVIMENTO DE PRODUTOS PARA A INDÚSTRIA DE CARTÃO DE CRÉDITO: UMA APLICAÇÃO DE ANÁLISE CONJUNTA
The new product development and correct market segmentation are fundamental to define marketing strategy in order to provide a competitive advantage. To do this, the perfect understanding of customer needs is essential, too. In this research, the conjoint analysis theory is used with the objective of showing the group of characteristics understood as desirab
Publicado em: 2003
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6. FIDELIDADE NA INTERNET UM CASO DE ANÁLISE CONJUNTA / INTERNET LOYALTY A CONJOINT ANALYSIS CASE
Among the most common tools used to gain customer`s loyalty, companies give a great importance to loyalty programs which, in most cases, give rewards for consumers expenses. It is no different in the internet, as virtual companies had to adapt themselves to a new reality, in which operational profits are essential to their economic health. In this research t
Publicado em: 2002
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7. EFFECTS OF THE FIRMS SOCIAL INVOLVEMENT ON CONSUMER BEHAVIOR
Firms social involvement is common practice in the modern world. The issue has received intense attention in general and academic literature. In particular, the management literature has focused on corporate social responsibility. Societal obligations, altruistic behavior, and economic motivations have been shown to motivate social involvement. Among economi
Publicado em: 1998