Brand
Mostrando 37-48 de 653 artigos, teses e dissertações.
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37. Sports Mega-Event Sponsorship: The Impact of FIFA Reputation and World Cup Image on Sponsor Brand Equity
Abstract The present study investigates the influence the organizing body’s reputation has on the image of a sports mega-event and on the mega-event sponsors’ consumer-based brand equities. The study's main theoretical references are Associative Network Theory (Collins & Loftus, 1975) and Schema Theory (Axelrod, 1973), both about the functioning of the h
BAR, Braz. Adm. Rev.. Publicado em: 02/05/2019
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38. Online and offline communication for country brands: an exploratory study of the Brazil Brand
Resumo A acirrada competição internacional entre destinos turísticos força seus gestores a oferecer a seus públicos propostas de valor únicas, buscando melhorar suas imagens e destacando seus diferenciais e experiências turísticas exclusivas. Nesse processo, a adequada gestão e comunicação de uma marca-país se torna ainda mais relevante. O númer
Rev. Bras. Pesq. Tur.. Publicado em: 15/04/2019
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39. Cyclic fatigue resistance of novel Genius and Edgefile nickel-titanium reciprocating instruments
Abstract: This study aimed to assess the cyclic fatigue resistance of Genius and EdgeFile X1 reciprocating instruments compared with WaveOne Gold Primary. Twenty Genius (Ultradent) 25.04, 20 Genius 30.04, 20 EdgeFile X1 (EdgeEndo) and 20 WaveOne Gold Primary (Dentsply Maillefer) instruments were included in this study and tested in a static cyclic fatigue te
Braz. oral res.. Publicado em: 11/04/2019
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40. Potential of bamboo species for the production of briquettes
RESUMO O bambu é uma planta versátil e amplamente utilizada na alimentação, fabricação de utensílios, construção civil e usos ambientais. O uso energético dos colmos ou resíduos de outras aplicações é uma alternativa cada vez mais promissora e compatível com os princípios do desenvolvimento sustentável. Objetivou-se avaliar o potencial de qu
Pesqui. Agropecu. Trop.. Publicado em: 08/04/2019
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41. Consumer perception of generic drug packages and its influence on product choice: a study in Minas Gerais, Brazil
Resumo A variedade de rótulos genéricos disponíveis tem sido marcante no setor farmacêutico nacional o que possibilita ao consumidor ampla liberdade de escolha dentre as várias apresentações existentes para um mesmo medicamento. Reconhecidas como equivalentes em qualidade e eficácia, essas apresentações diferem entre si apenas em pontos externos
Gest. Prod.. Publicado em: 28/03/2019
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42. THE CONSTRUCTION OF MEANING FOR THE EMOTIONAL LABOR
RESUMO Objetivo: O objetivo da pesquisa é compreender como a empresa pode atribuir sentido ao trabalho emocional realizado por vendedores de uma loja de experiência. Para isso, analisou-se o papel das fontes de sentido do trabalho no processo de gerenciamento das emoções realizado pelos vendedores. Originalidade/valor: Observaram-se poucos estudos que
RAM, Rev. Adm. Mackenzie. Publicado em: 25/03/2019
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43. Consumer behavior: conditioners on the purchase decision of fluid milk
RESUMO: Considerando condições econômicas, contingênciais e culturais que interferem na demanda do consumidor, o objetivo desta pesquisa foi avaliar o grau de importância dessas variáveis na decisão do consumidor brasileiro de comprar leite fluido. Um total de 1.015 consumidores de leite foi pesquisado por meio de ferramentas não probabilísticas, c
Cienc. Rural. Publicado em: 21/03/2019
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44. Credibility, audacity and joy: Brand personalities that connect users to social media
Abstract The main purpose of this article is to evaluate the influence brand personality has on customer loyalty in the context of social networks as brands. We conducted a survey of 268 social networks users in Brazil and analyzed data through Structural Equation Modeling. As a result, brand personality dimensions Credibility, Audacity and Joy were found to
BAR, Braz. Adm. Rev.. Publicado em: 21/01/2019
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45. Chicken nuggets packaging attributes impact on consumer purchase intention
Abstract The aim of this study was to evaluate the influence of chicken nuggets packaging attributes on Brazilian consumer purchase intention. Focus group technique was employed in order to identify the relevant packaging characteristics. Forty consumers were interviewed in six sessions where five different types of chicken nuggets packaging were evaluated.
Food Sci. Technol. Publicado em: 10/12/2018
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46. The role of body fat in the relationship of cardiorespiratory fitness with cardiovascular risk factors in Brazilian children
Abstract Aims: To analyze the association between the percentage of body fat and cardiorespiratory fitness (CRF) with cardiovascular risk factors in children, and; to examine whether percentage of body fat acts as a mediator on the association between CRF and cardiovascular risk factor. Methods: This cross-sectional study included 128 children aged 7-11
Motriz: rev. educ. fis.. Publicado em: 10/12/2018
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47. Prevalence of self-reported trauma in a sample of Iranian children is low and unrelated to parents’ education or current employment status
Objective: In Western countries, the prevalence of childhood trauma (CT) ranges from 15 to 25%. CT might be indirectly associated with lower parental socioeconomic status and educational attainments. The aims of this cross-sectional study were fourfold: to assess prevalence of CT in a large sample of Iranian children; to compare the Iranian prevalence rates
Braz. J. Psychiatry.. Publicado em: 06/12/2018
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48. The challenge from the periphery: Latin America’s New Deals and the shaping of Liberal Internationalism in FDR’s Era
Abstract FDR’s policies, in particular the New Deal, became a sort of global brand, and created a transnational space of discussion. Many in the periphery, in particular in Latin America, appropriated the notion and labeled their own proposals as their own New Deals. These proposals produced an alternative international cooperative order, not necessarily t
Rev. bras. polít. int.. Publicado em: 03/12/2018