Brand Elements
Mostrando 1-12 de 21 artigos, teses e dissertações.
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1. Consumer perception of generic drug packages and its influence on product choice: a study in Minas Gerais, Brazil
Resumo A variedade de rótulos genéricos disponíveis tem sido marcante no setor farmacêutico nacional o que possibilita ao consumidor ampla liberdade de escolha dentre as várias apresentações existentes para um mesmo medicamento. Reconhecidas como equivalentes em qualidade e eficácia, essas apresentações diferem entre si apenas em pontos externos
Gest. Prod.. Publicado em: 28/03/2019
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2. Value Added Elements According to Buyer Companies in a B2B Context
This paper analyses how buyer companies perceive the value added to products and services offered by their suppliers and identifies the predominant elements that affect purchasing decisions and establishment of relationships between companies in a B2B context. A multiple case study was developed in 12 buyer companies from three industrial segments in souther
BAR, Braz. Adm. Rev.. Publicado em: 2015-09
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3. Product placement in movies : a cross cultural study between Brazil and the USA
The broader objective of this study undertaking can briefly be articulated in particulate aims as follows: to measure the attitudes of consumers regarding the brand displayed by this strategy as well as to highlight recall, recognition and purchase intentions generated by product placement on consumers. In addition, check the differences and similarities bet
Publicado em: 29/02/2012
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4. As fontes culturais elaboradas sincreticamente no teatro anchietano / The cultural sources syncretically elaborated in Anchieta\ s theater
The aim of this work is the understanding on José de Anchieta, a catholic priest, who has developed his literary composition which was distributed in twelve theatrical plays. He connected the European culture strongly influenced by the Christianity with the Brazilian indigenous culture. Some myths and habits described by the historians who had travelled thr
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 15/04/2011
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5. Análise das estratégias de produção em fornecedores de marcas próprias: estudo multicaso em empresas do setor de alimentos
The own-brand strategy has been adopted by wholesalers and retailers seeking competitive advantage through the commercialization of products sold under their brand names. The adoption of this strategy has created a new demand for the suppliers, which need to reevaluate their production structure to decide whether or not to manufacture such products. This res
Publicado em: 2010
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6. Brand management at the internationalization strategy of firms: study with Brazilian franchisors / Gestão de marcas na estratégia de internacionalização de empresas: estudo com franqueadoras brasileiras
This study combines two relevant and up-to-date subjects: internationalization of firms and brand management. The need for Brazil to become a true global player is almost consensus, and the number of Brazilian companies entering the global marketplace in a structured way has increased. However, there is still a long way to go before the country increases its
Publicado em: 2010
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7. Avaliação de estratégias de comunicação e da memória visual na embalagem de alimentos processados dirigidos ao público infantil / Evaluation of communication strategies and visual memory of packaging of processed foods targeted to children
INTRODUCTION. The industry can estimulate the consumption of a variety of foods with high energy density through marketing, with substantial involvement on the shaping of childrens eating habits. Little is known about the childs memory in relation to the packaging of foods targeted to this audience. OBJECTIVE. To describe the communication contents of the pa
Publicado em: 2010
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8. BRASÍLIA, ÁGUAS LINDAS DE GOIÁS E O (DES)ENCONTRO DA RACIONALIDADE COM A IRRACIONALIDADE / BRASILIA, WATER AND Lindas de Goiás (IN) MEETING Rationality with irrationality
This work considered the fragmentation process of the Brazilian Federal District and its surrounding areas. It highlights Brasília city role in the joining process of national territory integration, along with the production of its antithetical match as a disintegrated city: Aguas Lindas de Goiás. The integration is, therefore, associated with the disinteg
Publicado em: 2009
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9. A arte na publicidade de uma marca de luxo
Through an interdisciplinary analysis of elements belonging to the fields related to the art and the history of the culture, this study seeks to investigate the interaction among art, publicity and luxury. From understanding the theory related to the de-aureateness of the artwork, proposed by Walter Benjamin - thinker of the School of Frankfurt - we have as
Publicado em: 2008
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10. Expressividades da marca global: um estudo de caso na Procter &Gamble
This research, which has the brand as central theme, aims to analyse how multinacional consumer-goods companies deal with the challenge of building global brands, by finding a balance between which brand elements (name, logo and package) can be global and which must be local. This objective is relevant once brands globalization is a growing fenomenon, and un
Publicado em: 2007
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11. A gestão de marcas como referencial competitivo: um estudo de caso da marca Cafés do Brasil
The purpose of this work is to analyze the activities Brazil uses to build the brand Cafés do Brasil to conquer a privileged position, changing the image of a great exporter of quantity instead of quality. Colombia will be a standard of comparison, because its brand Café de Colombia is well recognized as a case of success, especially in the largest coffee
Publicado em: 2007
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12. ESTRATÉGIA DE DESIGN EM EMPREENDIMENTOS DE MODA: AS TRAMAS DO SUCESSO EMPRESARIAL NO DESIGN DE MODA NA CIDADE DO RIO DE JANEIRO / DESIGN STRATEGIES IN FASHION ENTERPRISES: THE INTERPRISES SUCSSESS WEFT IN FASHION DESIGN AT RIO DE JANEIRO CITY
The dissertation Design strategies in Fashion Enterprises - The interprises sucssess weft in fashion design at Rio de Janeiro city, focuses on the Business Success Stories (plots) of Fashion Design in the city of Rio de Janeiro with the aim to the identify elements of management in the field of fashion design and their application within the undertakings of
Publicado em: 2007