Posicionamento estratégico em mercados regulados: um estudo das empresas brasileiras de telefonia fixa

AUTOR(ES)

Fabiana Ribeiro Bernabe

DATA DE PUBLICAÇÃO

2009

RESUMO

The objective of this job is to study the Brazilian incumbents strategic positioning related to the market regulation since 1998. The project intend, in a qualitative way, evaluate which are the strategic lines that the operators could follow and how these companies deal with the power, formal and informal institutions, alliances and strategy definition to maintain its market position and wide its actuation to others markets through new technologies, partnerships, government and competitors relation. The regulation issues are explored to evaluate how the relation influences the strategic definitions of the companies and which are the impacts of this regulation in the market and society. This via is explored in the other way also, since the impacts of the companies strengths in the regulation definitions is also taking into consideration. The population is the Brazilian incumbents since the objective is to evaluate during a period of time the evolution of the strategies adopted by them.

ASSUNTO(S)

regulation estratégia mercado administracao de empresas strategy incumbents market telefonia fixa regulamentação

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