O primado da percepção digital e suas consequências no ambiente midiático. / The primacy of perception and its consequences in the mediatic environment

AUTOR(ES)

Sérgio Roclaw Basbaum

DATA DE PUBLICAÇÃO

2005

RESUMO

The goal of this research is to examine aspects of contemporary comunication from a perceptual approach. This hipothesis emerges from authors as distinct as Walter Benjamin, Marshall McLuhan and Vilém Flusser, all of which ascribe large importance to technological mediation in the ways we perceive the world and formalize knowledge. We search to verify by which measure the ubiquity of digital mediation - from the ordering of power to private affections - has given origin to specifical ways by which we perceive, signify and formalize our experience. We inquire, therefore, about the nature of a digital perception in contemporary societies. To achieve this, we examine the nature of perception, through the work of Merleu-Ponty, who defines it as the source of the meaning of lived experience, and through the contemporary work of the anthropology of the senses (Classen; Howes) which allow us to overcome the concept of point-of-view - which defines the primacy of vision in Modern Age -, through the concept of point-of-experience: the way by which a culture perceives and ascribe meaning to the world. Next, we examine the technological character of contemporary Western mediation, taking as a ground the works of Martin Heidegger, Flusser, McLuhan and Benjamin. By making an inventory of cultural manifestations as distinct as chats, networks, games, VJs and contemporary artworks, we conclude that digital mediation has determined a new point-of-experience, in which vision has been integrated to other senses in a more balanced form, intensifying sensorial stimuly, altering notions of space and time, ruled, however, by a subliminar structure inherent to technological efficiency and precision.

ASSUNTO(S)

tecnologia perception digital culture comunicação percepção sinestesia cultura digital experience ciencias humanas communication experiência synesthesia technology

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