A grande onda vai te pegar: mídia, mercado e espetáculo da fé na Bola de Neve Church

AUTOR(ES)
DATA DE PUBLICAÇÃO

2010

RESUMO

In this dissertation, entitled The high tide will get you: Media, marketing and show faith in Bola de Neve Church, I try to identify how the neo-pentecostal church Bola de Neve mediates itself and puts itself in a context of spectacle and commodification, tipical of the present times society, aiming to understand the main ways in which it conveys the goods it produces and the speeches which appropriates, and as both are associated. The dissertation was forged through three chapters: first, by identifying a broader context, relating the neo-pentecostal churches to mass culture and a spectacular society, emphasizing the Bola de Neve Church. Then try to observe some of the strategies of marketing of the institution, and in the final chapter, some of his speeches, emphasizing the issue of sexuality and the body of the faithful and analysis of a specific gospel song

ASSUNTO(S)

bola de neve church igrejas protestantes bola de neve church sexo corpo humano (subd. geog.) aspectos religiosos gospel discursos canção gospel corpo estratégias bola de neve church historia strategies speeches body gospel song

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