Advertising Strategy
Mostrando 1-12 de 24 artigos, teses e dissertações.
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1. Authentic Cuba: analysis of tourism advertising, 2002-2016
Resumo O turismo e a publicidade configuram-se como campos de estudos que ganham interesse e espaço no mundo acadêmico, essencialmente no âmbito das Ciências Sociais Aplicadas. O presente trabalho busca analisar o discurso publicitário turístico cubano, proporcionando interpretações possíveis dos conteúdos (texto/imagem) contidos na sua publicidade
Rev. Bras. Pesq. Tur.. Publicado em: 15/04/2019
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2. Luxe et virtualité: le vertige du contrôle
AbstractThe communication of luxury brands had once counted on specific media (special shops, specific pages of magazines, its own advertising codes) distant from other more generic media vehicles, but nowadays such communication must define its new codes, in order to build its specificity in the new virtual media, starting with its presence on the internet,
Galáxia (São Paulo). Publicado em: 2015-12
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3. Advertising new product categories to new geographical markets
Em um ambiente global dinâmico e competitivo, muitas empresas notam que constante desenvolvimento e lançamento de novos produtos são atividades-chave para seu crescimento e sobrevivência. Hoje, um dos maiores desafios enfrentados por tais empresas envolve saber como agir em um mundo em que tanto o escopo como a estrutura do ambiente competitivo estão em
Publicado em: 18/09/2012
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4. Imaginário e emoção: três campanhas publicitárias da Natura Cosméticos
In the face of a little explored area and distrust of certainty, we launched the advertising communication a question: how to configure the media advertising business that uses the persuasive emotional appeal as an alternative? To this end, we choose the company Natura Cosméticos as an object of study, and released the following research problems: what are
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 28/03/2012
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5. Estratégias de marketing das sementes de soja da COOPAVEL (Cooperativa Agroindustrial) / Marketing strategys of seeds soybean COOPAVEL - Cooperativa Agroindustrial.
This project shows the understanding of marketing-mix as a strategy to be used to divide in segments the aimed market, in order to overwhelm the competition and excel the customers demand. The theoretical fundaments about the theme suggest a defined conceptual option. It shows the marketing composed by four basic elements product, price, place and advertisin
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 22/12/2011
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6. Alinhamento entre gestão do conhecimento e estratégia competitiva: um estudo de caso numa empresa de telecomunicações
Organizations nowadays are faced increasingly with a highly competitive environment, globalization, where the process of constant innovation has charged them a proactive and dynamic behavior, in that they often find themselves forced to anticipate the needs and desires of their customers and many cases establishing and maintaining these in same needs and des
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 17/08/2011
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7. Want to be a real hero?: uma análise sistêmico-funcional de anúncios em revistas em quadrinhos de super-heróis
Although North American super-heroes such as Spider-Man and Captain America are originally associated with comic books, it has been very common to see them in other mass media, such as films, video games, cartoons and advertising. With regard to advertisements, which are closely related to a society in which consuming has been defining the human behaviour, t
Publicado em: 2011
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8. AVANÇOS DO ENDOMARKETING NA CIENTIFICA FARMACÊUTICA - CIFARMA
Restructuring and qualifying internal conversation is the right way to take the internal workers to share the organization objectives and make them go towards satisfying levels, to achieve good results. The general goal of the dissertation presented was to investigate if CIFARMA, in the city of Goiania, Goiás, adopts a leadership strategy based on advertisi
Publicado em: 2009
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9. Marketing viral : quando os internautas são a melhor propaganda
This piece of work approaches advertising on the Internet. Its about identifying how characteristics of the environment stimulate the communication strategy known as viral marketing, which tries to take advantage of the capacities of the informatics resources applied to the media as well the new forms of interpersonal relationships that take place in cybersp
Publicado em: 2008
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10. Estudo sobre a estratégia de inovação e estrutura de capital em empresas brasileiras no período de 2002 a 2006
The purpose of this work was identify the relationship between capital structure and innovation in the brazilian context during the period from 2002 to 2006 and was based on OBrien (2003), whom estimated the importance of financing resources for companies in the competitive strategy based on innovation using equity or debt financing and for maintaining finan
Publicado em: 2008
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11. Persuasão e entretenimento: a publicidade-entretenimento se configura como estratégia comunicativa que resgata a retórica aristotélica / Persuasion and entertainment: how advertising can be turned into a communication strategy that recovers aristotles rethoric
O presente trabalho de doutoramento tem por objetivo descrever e analisar o fenômeno intitulado publicidade-entretenimento, ou advertainment, que se constitui em uma nova estratégia de comunicação publicitária. A publicidade-entretenimento se configura como um novo paradigma da publicidade ao alterar alguns processos fundamentais da sua atividade. Em no
Publicado em: 2008
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12. WBG (Whois Based Geolocation): uma estratÃgia para localizaÃÃo geogrÃfica de hosts na Internet
By knowing the hostâs geographic location, one can offer several user tailored applications, such as: a) web pages with regional preferences (e.g. an online user may receive selective and directed advertising according to her location or be subject to automatic language selection when displaying content); b) control data availability, according to user geog
Publicado em: 2008