Advertising Production
Mostrando 13-24 de 42 artigos, teses e dissertações.
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13. Architecture in the financial-digital era: the design, construction, and rent of form / Arquitetura na era digital-financeira: desenho, canteiro e renda da forma
Contemporary architecture is dangerously enmeshed with the entertainment industry and the field of advertising. This meshing has pushed architectural form to the limits of materiality. Architecture today searches for maximum informational rent, a process typical of global product branding; through this process, established building and production principles
Publicado em: 2010
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14. Construção de marcas pós-midiática: como a fragmentação dos meios e da atenção, a cultura da convergência e a narrativa transmidiática influenciam as relações dos indivíduos com as marcas
This piece is the result of a research which has been done to raise recent theories and experiences that points changes in marketing communication and, even more specifically, in the efforts of building a companys brand which has happened as a consequence of the appereance of new information and communication technologies (TICs) and new practices of consumpt
Publicado em: 2010
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15. O ensino da argumentação : o enfoque dos livros didáticos de língua portuguesa no ensino fundamental / The teaching of argumentation : the focus of texbooks on portuguese language in elementary school
The purpose of this study was a investigation on the treatment of argumentative writings in the Portuguese Language Textbooks (LDP), as objects of teaching. Investigations carried out in different collections show that little emphasis has been given to education, in the written form of this type of discourse, especially in the early years of schooling. Among
Publicado em: 2010
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16. Our advertisements, please! : an analysis of discourse on the advertising langage. / Nossos comerciais, por favor! : uma análise discursiva sobre a linguagem publicitária.
We bring in this work a discursive analysis on the language advertising executive whose epistemological anchorage that occurs for the theory of the Analysis of Speech (AD) of French origin (MICHEL PÊCHEUX). We add interlocutions with Bakhtin. We still include some scholars of the communication, the advertising and the marketing Neves, Sant Anna, Gracioso, P
Publicado em: 2009
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17. A produção do espaço como mercadoria: novos eixos da valorização imobiliária em Porto Alegre/RS / The production of space as a commodity: new areas of real estate development in Porto Alegre/RS
The current research attempted to reveal the central aspects of the production of the metropolitan space of Porto Alegre during the last 15 years. First of all, we established the theoretical framework which helped us understand the movement that transforms space into a commodity. This has allowed us to demonstrate how this transformation has been occurring
Publicado em: 2009
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18. From girl to professional model, between girl and proffessional model : gender, image and experience / De menina a modelo, entre modelo e menina : genero, imagens e experiencia
This thesis examines the specific experience of becoming professional model. The general theme of this study deals with two traditional cultural associations _ women and body, consumption and gender _ constituting a specific and update modality of market appropriation of the idea of " the feminine". This modality is often extended to the way subjectivities a
Publicado em: 2009
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19. Study of the uses of typology of polyssemy in advertising: the apprehension of reality and construction of ideal / Estudo da tipologia dos usos da polissemia na publicidade: a apreensão da realidade e a construção do produto ideal
This thesis - which is aimed at providing subsidies for education, understanding, interpretation and production of texts - seeks to establish a typology of usages of polissemia in text ads, using as a corpus advertisements for magazines and See season in years 2006 and 2007. It was: (1) highlight the role of metonímicas expressions, and especially of metaf�
Publicado em: 2008
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20. THE REALITY EFFECTS PRODUCTION IN NARRATIVE ADVERTISING MOVIES: STRATEGIES ANALYSIS IN SEGMENTS OF BEVERAGES IN BRAZIL / A PRODUÇÃO DE EFEITOS DE REALIDADE EM NARRATIVAS DE FILMES PUBLICITÁRIOS: ANÁLISE DE ESTRATÉGIAS EM SEGMENTOS DE BEBIDAS, NO BRASIL
In times of mediatic way of life, mankinds experience is more and more mediate by technological devices of communication. In this view, audiovisual publicity is social contests product, an enunciative device in which strategies are made with a view to persuade the public about the discursive true that this publicity ensures. For such, in its ways to say and
Publicado em: 2008
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21. Territory and information : the advertising production circuit in the city of São Paulo / Territorio e informação : o circuito da produção publicitaria na cidade de São Paulo
A nova ordem mundial, a qual estão submetidos os territórios, está assentada, sobretudo, na produção e circulação de informações. A publicidade figura como um ramo de atividades fortemente ancorado na informação e estabelece-se tanto como um dos suportes do período técnico-científico-informacional como um conjunto de atividades que é emblemát
Publicado em: 2008
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22. Fotojornalismo: realidades construídas e ficções documentais / Fotojornalismo: realidades construídas e ficções documentais
Our trajectory in photojournalism, marked by thirteen years of work as a reporter and photographic editor of the company Empresa Folha da Manhã S.A. allowed us to know, in practice, the process of creation an photojournalistic image. Despite the international production relatively abundant and the work of renowned Brazilian professionals in the area, the pr
Publicado em: 2008
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23. Cotidiano e guerra nos cinemas de Belém (1939-1945)
The dissertation discuss the cinema in Belém during the World War Second, involving the daily of the projection rooms, the influence of the hollywood movies, the passage of artists on town, the cinematographic production in Amazônia with Libero Luxardo, the transmission of informations about theconflict down the newspaper cinema and lenght movies, the adve
Publicado em: 2007
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24. Representação de mulher nos comerciais de automóveis : garota é apenas equipamento opcional
Starting from the Cultural Studies approach in the midiatic products analysis and more specifically the Theory of the Social Representations, the Content Analysis and the Ad Discouse Analysis this dissertation identify the representations presents in cars commercials from1950 to 1990 decades Brasil. The definitive period considers these five decades privileg
Publicado em: 2007