Advertising Field
Mostrando 1-12 de 36 artigos, teses e dissertações.
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1. Classification of plastic surgery malpractice complaints brought before the São Paulo Medical Board that were treated as professional-misconduct cases: a cross-sectional study
ABSTRACT BACKGROUND: Nowadays, there is an ethical and moral necessity to establish rules that govern professional attitudes and conduct. In the medical field, these rules are multifaceted, given the health consequences inherent to medical procedures. Ethics is an even more delicate subject when it comes to plastic surgery, since one of the aims of this pa
Sao Paulo Med. J.. Publicado em: 2020-03
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2. O leitor imaginado no jornalismo de revista : uma proposta metodológica
This research, which addresses magazine journalism and reading, develops the concept of the imagined reader and proposes a methodological guide so that researchers may locate and understand this imagined reader. From an interactionist perspective, we understand reading as a phenomenon of meaning negotiation which is constitutive of journalism. In the first p
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2012
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3. A transversalidade da comunicação no processo de formação, difusão e investigação das tendências de comportamento e consumo / A transversalidade da comunicação no processo de formação, difusão e investigação das tendências de comportamento e consumo
As a result of the difficulty of understanding a society increasingly complex which reflects multiple consumer behavior (even within the same person, who absorbs the postmodern paradoxes), new research methods are used to interpret the human behavior accurately, to analyze trends and to turn them into guidelines for the brands strategies. Predominantly quali
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 13/09/2011
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4. Entre a queima e o que consome: a chama-da publicidade às mulheres / Entre a queima e o que consome: a chama-da publicidade às mulheres
The woman becomes the subject through the culture. During postmodernity the rules of consumption lead the human relations, the insatiability of the whishes and the instant continuous happiness are social orders. The media transmit broadcast, especially through television, the most popular mass-media in Brazil. Through advertising everyone whatches itself on
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 19/08/2011
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5. Territorialização da indústria automobilística em Catalão e as mudanças no trabalho / The territorialisation in the automotive industry Catalão and the changes in work
The spatial changes promoted by the productive restructuring of capital, profoundly change the relationship between capital and labor in contemporary, advertising a new phase of expansion and capital accumulation. Reflecting this new dynamic, the geographic mobility of capital has led to industrial decentralization to regions until then little industrialized
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 03/06/2011
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6. [email protected] um rolê pelas ruas da cultura digital
Rolê, in urban slang means to walk around, to go for a walk. Following this definition, this research walks through files posted by urban writers, in the great computer‟s world wide net. The technological advance allowed great changes in the way we communicate to each other. The spaces for human relationship have spread, and are also cyberspace and th
Publicado em: 2011
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7. CONSUMO E PUBLICIDADE: APROPRIAÇÃO LOCALIZADA E MENSAGEM GLOBAL / CONSUMPTION AND PUBLICITY: LOCAL APPROPRIATION AND GLOBAL MESSAGE
This work analyzes the importance of local culture in the appropriation of global advertising campaigns and the way message is received within new world cultural references. The topic is discussed within the framework of a historical view of consumption and the analysis of advertising as a tool to affirm cultural values by means of campaigns for acquisition,
Publicado em: 2010
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8. Architecture in the financial-digital era: the design, construction, and rent of form / Arquitetura na era digital-financeira: desenho, canteiro e renda da forma
Contemporary architecture is dangerously enmeshed with the entertainment industry and the field of advertising. This meshing has pushed architectural form to the limits of materiality. Architecture today searches for maximum informational rent, a process typical of global product branding; through this process, established building and production principles
Publicado em: 2010
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9. O processo de pesquisa publicitária na era da sociedade líquida: uma proposta hipermidiática / The process of advertising research in the era of liquid society: a hypermedia proposal
The objective of this dissertation is to analyze the relationship between current processes of advertising research and the language of hypermedia. From a methodological point of view, we undertake a systematic analysis of secondary sources on the relationship mentioned above, as well as an analysis of the primary documentation of proposals for the use of hy
Publicado em: 2009
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10. Publicidade e ciberespaço: transformações numa dinâmica em rede
Since the 1990s we have been passing for media changes, provinient from the society information, digitization of language and communication in networks, where the provinient location from these changes was known as cyberspace. The construction aspects of traditional advertising cannot always achieve the expected results when these are transported to this amb
Publicado em: 2009
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11. Perto do alcance das crianças - O papel dos personagens em propagandas de produtos de limpeza / Near the reach of children: The role of characters in advertisements for cleaning products.
From the statement Keep out of reach of children, limited to the product, and use of childrens characters, limited to publicity, we decided to investigate, through qualitative research, the possible deconstruction of the perceived risk to mothers exposed to advertisements of cleaning products that use animated characters. For this, we interviewed mothers wit
Publicado em: 2009
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12. O Sujeito e o Desejo na Linguagem Persuasiva do Texto Publicitário de Mídia Impressa: uma abordagem psicanalítica.
This research has as objective to investigate the subject and the desire from the view of Jacques Lacans psychoanalytic theories, specifically about the alienation and separation processes, and also the following questions that involve them: the signifier, the enjoyment, the mirror stage and the a object; in the relationship with the persuasive language of t
Publicado em: 2009