Advertising Field
Mostrando 13-24 de 36 artigos, teses e dissertações.
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13. From girl to professional model, between girl and proffessional model : gender, image and experience / De menina a modelo, entre modelo e menina : genero, imagens e experiencia
This thesis examines the specific experience of becoming professional model. The general theme of this study deals with two traditional cultural associations _ women and body, consumption and gender _ constituting a specific and update modality of market appropriation of the idea of " the feminine". This modality is often extended to the way subjectivities a
Publicado em: 2009
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14. "Esse é o legítimo tá pessoal": o discurso dos vendedores informais em situação de trabalho / "This is the genuine one, fellows": the discourse of informal seller in work situation
The study of diversities of creative manifestations in Brazilian people has allowed us to find out personages who discovered an alternative of work to face the unemployment: to produce publicity and selling products inside the Metropolitan trains of São Paulo. It is about the discourses produced by the informal worker whose advertising does not appear in ma
Publicado em: 2009
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15. Chris Cunningham: autoria em videoclipe
The work from the video artist Chris Cunningham is the main theme of this research. The several audiovisual productions of this director include video installations, advertising and mainly music videos. There are two reasons for the choice of this object. The first one is related to the contemporary themes of Cunninghams projects such as cyborg and freak bod
Publicado em: 2009
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16. Os sentidos atribuídos ao trabalho pelos profissionais do ramo publicitário de Porto Alegre
O presente estudo teve como objetivo compreender os sentidos que os profissionais que atuam nas agências de publicidade de Porto Alegre atribuem ao seu trabalho. Devido ao ramo ter como praxe a utilização de algumas formas diferenciadas de vínculo de trabalho, além do tradicional (CLT), pretendeu-se verificar se esse aspecto se reflete nos sentidos que
Publicado em: 2009
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17. Formação do Campo Publicitário Brasileiro 1930-1970
This report follows a prior one which examined the American industrialization and the constitution of a consumption society in the USA between 1870 and 1930. Once examined the panorama in the USA, here we focus the international diffusion of the American advertising in Brazil, since the implantation of the first branches of American Advertising Agencies in t
Publicado em: 25/09/2008
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18. Marketing viral : quando os internautas são a melhor propaganda
This piece of work approaches advertising on the Internet. Its about identifying how characteristics of the environment stimulate the communication strategy known as viral marketing, which tries to take advantage of the capacities of the informatics resources applied to the media as well the new forms of interpersonal relationships that take place in cybersp
Publicado em: 2008
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19. Infância na publicidade: um estudo sobre o trabalho de crianças na publicidade na cidade de Natal-RN
In Brazilian scene the child labor is a serious and relevant theme regarding issues that involve infancy, arousing the interest and concerning of public and private institutions, and organized civil society. Thus, the child labor is forbidden by the law, considered that the child worker have a distinguished life experience, especially because it is demanded
Publicado em: 2008
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20. The Salvador city and the external media: stolen beauty? / A cidade de Salvador e a mídia externa: beleza roubada?
The city of Salvador in Bahia state, as well as major cities, is experiencing changes related to the dynamics of globalization that emphasizes consumption habits which are broadcast by the capitalist system. The growth of investment in the market for outdoor advertising contributes to the increase in external media elements of the urban landscape. This paper
Publicado em: 2008
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21. A experiência dos limites na poética de Paulo Leminski / The experience of limits in the poetics of Paulo Leminski
The poetry of Paulo Leminski (1944-89), written in Brazil between the 1960s and the 1980s, displays a constant attitude of experimentation that opens up possibilities for questioning the relationships between thought, world and language. By retracing the development of his career as a writer and analyzing the ways in which he created his language games, I se
Publicado em: 2008
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22. Processos de comunicação na mídia política: os comportamentos comunicacionais no cenário das campanhas eleitorais veiculadas no sistema televisivo reconciliação com a natureza -
This thesis is dedicated to investigate the source of electoral behavior, one being rational, logical and ideological and the other manifested mainly in the television, toward the seduction of the voter rather than his honest belief. To explain how such behavior, which sometimes seem to escape of what we call rationality, this research argues that elections
Publicado em: 2008
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23. Field and identity: the rules of the publicity game / Campo e identidade: as regras do jogo publicitário
Nesta dissertação, discutimos a pertinência da noção de campo social desenvolvida pelo sociólogo francês Pierre Bourdieu como ferramenta teórica de análise científica da prática publicitária realizada hoje no Brasil. Por outras palavras, discutimos se o universo de produção dessa prática apresenta as características de um espaço social hiera
Publicado em: 2007
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24. A percepção dos publicitários brasileiros sobre a ferramenta de comunicação de marketing Branded Content
The conducted survey intended to verify the perception of Brazilian advertising agents in relation to the following phenomena: the potential of Branded Content and product placement, and the impact of technological advances on the effectiveness of publicity in television. To do so, a qualitative research was developed by using the analysis content technique.
Publicado em: 2007