The environment in Petrobrás magazine (1961-1979): Meaning mobilized by corporate discourse

Abstract Purpose This study analyzes the ideological constructions of Petrobras’ corporate environmental discourse during the period from 1961 to 1979. Theoretical framework The paper uses Thompson’s (2011) critical conception of ideology, specifically its modes of operation and strategies of symbolic construction. Design/methodology/approach The study develops a critical analysis through qualitative and documental research based on Petrobras, making use of Thompson’s (2011) depth hermeneutics approach. Findings Petrobrás magazine was used as a communication and accountability tool ...

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