La reinvención de la autenticidad en el contexto de la mercantilización neoliberal

Since the last decades of the past century, the empirical evidence of the natural limits to growth being overstepped (Garcia, 2004) supposed an increase in environmental awareness and led to a search for answers of different kinds. The concept of 'Parque Natural' (Natural Park) is registered in this context as an attempt to preserve certain areas. In its neoliberal version, such preservation doesn't involve any substantive changes to the rules imposed by the capitalist economic development. Thus, this term becomes an application of the binomial "sustainable development", an oxymoron (Latouche,...