21/05/2013

Gender and work: representations of femininities and masculinities in the view of women brazilian executives

The purpose of this article is to identify and analyze social representations of femininity and masculinity, as reported by women business executives in Brazil. For that, the research resorted to semi-structured interviews of sixty-four executives from seven Brazilian cities. As a technique for data analysis, this research utilized the theoretical and conceptual basis of French discourse analysis. When gender issues become related to the specific qualities of being a woman and a business executive - or to the interfaces that gender may establish with an individual's work - contradictions may e...

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