Evaluación de la investigación cubana en Comunicación Social: ¿reto o necesidad?

From a theoretical perspective the present contribution concentrates on exposing the importance and necessity of developing systematic strategies of research evaluation to improve management in the Cuban communication field. The evaluation of the topic is briefly addressed by emphasizing Social Sciences. This paper also presents the potentialities of the metric tools which carry out intensive and systematic evaluation exercises. Conditions and characteristic of the research in the field are presented in order to explain its "professional character", scarce value given to the theoretical-histor...