ENHANCE KNOWLEDGE COMMUNICATION AND LEARNING: A SURPRISE PARADOX

Abstract Human-computer interface is a pivotal factor that can promote or deter the effectiveness of Web-based knowledge communication. There is abundant research that strain to improve interfaces by considering user needs through usability studies; however, few researches consider the incorporation of automatic brain mechanisms in order to improve knowledge communication performance. The objective of this research is not to establish a relationship between the negative stimulus presence and improved knowledge communication, but rather to show that the shape of this function follows the Yerkes...