Supermarkets Own Brands
Mostrando 1-2 de 2 artigos, teses e dissertações.
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1. Atitude do consumidor em relação às marcas próprias de supermercados: um estudo exploratório / Consumers attitude towards supermarkets own brands: an exploratory study
The retail sector is going through major changes due in order to meet efficiently and effectively the demands of the consumer in a highly competitive environment. Thus, the creation and implementation of strategic actions that provide competitive differentials for retailers have become essential in the day to day of retailing. The adoption of own brands in t
Publicado em: 2009
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2. Marcas de Supermercado / Supermarket Brands
This paper is about brands owned by or controlled by retail trade supermarkets. We analyze the market characteristics of the products composing these brands, the consumers perception of same and the modifications in the supermarket segment that led to the development of its private brands.
Publicado em: 24/11/2005