Success Factors In The Internationalization
Mostrando 1-8 de 8 artigos, teses e dissertações.
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1. Internationalization and influencing factors for products customization decision: case study in autoparts industry company. / Internacionalização e fatores de influência na decisão sobre customização de produtos: estudo de caso em empresa do setor de autopeças
The study concerning products customization decision in the international markets is important for companies that have taken a decision to open an overseas subsidiary, either acquisition of a company or through its own Greenfield investments. Whatever decision follows, the result comes up with high degree of internationalization, as long as company has been
Publicado em: 2009
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2. Fatores de sucesso na internacionalização ativa de pequenas e médias empresas de software : estudo de casos do Brasil e da França
A internacionalização de pequenas e médias empresas (PMEs) de software é crescente em diversas regiões do globo, mas as teorias e modelos de internacionalização têm mostrado limitações em explicar o sucesso destes tipos de PMEs em mercados internacionais. A grande maioria dos estudos sobre internacionalização está focada em corporações multina
Publicado em: 2009
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3. Marketing para exportação na abordagem baseada em recursos : identificação de fatores de sucesso em pequenas e médias empresas cearenses
This study has the objective to assess the relationship of the strategic marketing,marketing mix and attitudes and managerial perceptions dimensions with export performance in small and medium firms of the Ceará state, categorized in two groups: frequent exporters and sporadic exporters. It was based on the theoretical framework derived from the Resource-ba
Publicado em: 2008
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4. A internacionalização de empresas familiares: um estudo do ciclo evolutivo e o processo de internacionalização
Economic interdependence between countries, together with increased international flows of goods and services, leads companies to compete in a globalized market. There has been an increased need for investment in other countries, to maintain competitiveness. The point of reference has shifted from the domestic to international markets. Brazil, irrespective o
Publicado em: 2007
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5. AnÃlise do processo de desenvolvimento de recursos competitivos em empresas exportadoras de uva do Vale do SÃo Francisco
The present research has as objective analyzes the development process of competitive resources of companies that are considered more competitive, among the exporters of grape of the area of SubmÃdio of the San Francisco. For the construction of the theoretical referential, it was taken as base the perspective of Resource-Based View of the Firm (RBV), that
Publicado em: 2007
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6. Mercado brasileiro de medicamentos genéricos: análise do desemprenho de uma subsidiária de laboratório estrangeiro
The pharmaceutical industry is a segment that is dominated by transnational companies. This characteristic is visible in Brazil, where there are only three domestic laboratories in the top ten pharmaceutical companies list. From the 1970s onwards, the world pharmaceutical market went through deep changes caused mainly to the increase of regulatory control an
Publicado em: 2007
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7. Fatores determinantes na escolha do Brasil como exportador de serviços de tecnologia da informação
The export of information technology software services, also known as ¿offshore outsourcing¿, has raised debates in the media as well as in the academy. A lot has been written about the success of India, Ireland and Israel, the ¿3Is¿, but empirical data about Brazil is still hard to find. This dissertation proposes to identify success factors for Brazil
Publicado em: 2006
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8. O fluxo de informações na transferência de tecnologia para produção no exterior
Analyses information flow deriving from technological agreements, in Brazil. TT is presented as a commercial, political, cultural and communication relationship between owners and receivers of new technologies. It focuses knowledge and information as important elements towards national technological development. Technical, legal and statistical documentation
Publicado em: 2006