Strategies Of Marketing
Mostrando 13-24 de 194 artigos, teses e dissertações.
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13. Credibility, audacity and joy: Brand personalities that connect users to social media
Abstract The main purpose of this article is to evaluate the influence brand personality has on customer loyalty in the context of social networks as brands. We conducted a survey of 268 social networks users in Brazil and analyzed data through Structural Equation Modeling. As a result, brand personality dimensions Credibility, Audacity and Joy were found to
BAR, Braz. Adm. Rev.. Publicado em: 21/01/2019
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14. Identification of risk factors affecting production of beekeeping farms and development of risk management strategies: A new approach
ABSTRACT The aim of this investigation was to determine risk factors affecting production of beekeeping farms in Igdir province of Turkey and to develop strategies in coping with these risks. Research was based on data collected through a questionnaire applied to 85 beekeeping farms registered to Igdir Beekeepers’ Union according to exact counting method.
R. Bras. Zootec.. Publicado em: 18/06/2018
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15. GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR
ABSTRACT Purpose: 1. to investigate if a difference is found between university students of both countries. 2. to provide an analysis of the attitudes, intentions, and behavior of Brazilian and Canadian university students regarding the purchase of green products. Originality/value: The relevance includes a cross-cultural study between Brazil and Canada an
RAM, Rev. Adm. Mackenzie. Publicado em: 2017-10
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16. Consumers’ attitude and opinion towards different types of fresh cheese: an exploratory study
Abstract Fresh cheese stands out for its tradition and widespread consumption in Brazil. However, there is a lack of information on motivation towards the consumption of available fresh cheeses in the Brazilian market. Focus group sessions were used to explore consumers’ attitude and opinion about fresh cheese. Products with different characteristics were
Food Sci. Technol. Publicado em: 20/06/2016
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17. Medicalización más allá de los médicos: marketing farmacéutico en torno al trastorno por déficit de atención e hiperactividad en Argentina y Brasil (1998-2014)
Abstract From a critical analysis of medicalization studies, and as a contribution to these perspectives, we describe and analyze the ways in which the transnational pharmaceutical industry penetrates diverse social spaces, with different marketing strategies, to consolidate medicalized processes in Argentina and Brazil. We analyzed two expansion methods of
Saude soc.. Publicado em: 2016-06
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18. Materials Selection for Sustainable Executive Aircraft Interiors
This study proposes a methodological guide to explore and select materials for executive aircraft interiors, contributing toward a perspective of materials requirements, indicators and strategies to design more environmentally sustainable products. This was motivated by the signs from the aviation industry to reduce its environmental impact and the permanent
Mat. Res.. Publicado em: 11/03/2016
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19. NEW TIMES, NEW STRATEGIES: PROPOSAL FOR AN ADDITIONAL DIMENSION TO THE 4 P'S FOR E-COMMERCE DOT-COM
Proper marketing management is fundamental to any business endeavor, including dot-coms. However, to date, as identified in a review of the International Journal of Electronic Commerce (IJEC) production and the last 10 years of EnANPAD (EnANPAD is the annual Brazilian Academy of Management conference). There are no works on the applicability of the 4P's to e
JISTEM J.Inf.Syst. Technol. Manag.. Publicado em: 2015-04
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20. Fish consumption preferences and factors influencing it
Fish consumption preferences are affected by individuals’ socioeconomic characteristics. The aims of the present paper were (i) to obtain information on fish consumption level and frequency; (ii) to investigate the associations between the socioeconomic characteristics of consumers and their preferences; and (iii) to examine the influence of determinants o
Food Sci. Technol. Publicado em: 2015-04
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21. Actitudes y percepciones de los docentes universitarios en el proceso de adopción de una innovación: la iniciativa OpenCourseWare en la Universidad de Valencia, España
The OpenCourseWare project, an open learning resource repository, was established at the University of Valencia between 2008 and 2009. It initially consisted of only 10 subjects, none of which was in the field of Health Sciences. The objective of this research was to investigate the attitudes and perceptions of faculty members in the field of Health Sciences
Transinformação. Publicado em: 2014-08
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22. A persuasão na propaganda dirigida a crianças: uma análise sob a perspectiva da gramática sistêmico-funcional
The marketing techniques aimed at children have lead to them desire for the act of buying, creating needs sometimes superfluous. For the modern advertising, it is clear that mass consumption is only possible if the producer expresses a persuasive message under a guise of information (FUERTES-OLIVERA et al., 2001). Advertisers attract potential buyers through
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 08/11/2012
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23. Distance education on the stakeholders\ perspectives: student\ s, instructor\ s and administrator\ s perceptions / Educação a distância na perspectiva dos stakeholders: a percepção dos alunos, dos instrutores e dos administradores
Distance education (DE) in Brazilian higher education level has been growing since the early 2000. This educational method has been becoming more popular, due to its geographic and space flexibility as well as for its potential to take education to remote areas; that is, to people who would not be able to access a traditional face-to-face institution. Additi
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 21/09/2012
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24. Introdução de misturas de GNV e hidrogênio (Hidrano) em veículos convencionais no Brasil e seus impactos econômicos, ambientais e energéticos / Introduction of CNG and hydrogen (HCNG) for conventional vehicles and its economic, environmental and energy impacts
Several strategies have been proposed to introduce hydrogen in the economy specifically in the transport sector in order to reduce environmental impacts of conventional fuels. One of the strategies implies in adding hydrogen to compressed natural gas (HCNG), making use of the existing refueling stations and natural gas fleet. Thus the costs and time for the
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/07/2012