Strategic Communication
Mostrando 13-24 de 127 artigos, teses e dissertações.
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13. Do Strategic Behaviors Link Travel Agencies in Brazil?
Abstract Information and communication technology improvements have challenged the organized and stable network of airlines, global distribution systems (GDS) and travel agencies. In Brazil, traditional travel agencies have faced significant challenges in maintaining their businesses because airlines have forced disintermediation by cutting commissions and r
BAR, Braz. Adm. Rev.. Publicado em: 22/09/2016
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14. Pro-social Motivation beyond Firm Boundaries: The Case of the Genolyptus Network
An influential body of literature in macro-management research (notably, organization theory and strategic management) associates pro-social motivation solely with firm-like organizations, suggesting that such motivation cannot thrive under more market-like arrangements. We question this argument on theoretical, as well as empirical, grounds. As to the latte
BAR, Braz. Adm. Rev.. Publicado em: 2014-12
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15. Knowledge as a competitive advantage in private security: a study in a company in Santa Catarina, Brazil
The aim of this study was to identify the relevance of knowledge management actions, specifically in the categories of 'knowledge', 'human capital', and 'innovation', adopted by one of the leading companies in the private security market of Santa Catarina. The leading company in the private security sector in the business segment of Santa Catarina served as
JISTEM J.Inf.Syst. Technol. Manag.. Publicado em: 2013-04
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16. Comunicação organizacional informal : boatos e fofocas nas mídias digitais
The motivation for this research came from discussions and reflections on the of postgraduate studies classes in Communication at the Catholic University of Brasilia. Along with this, our participation in the XXXIV Brazilian Congress of Communication Sciences, with an article entitled "Fences Communication: Other places on the internal communication in organ
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 25/06/2012
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17. The market strategies alternatives of an e-business start-up in Brazil
The e-business market is one of the fastest growing markets in Brazil, with e-business sales accounting for BRL 14.8 billion in 2010 and a growth of 40% per year (+1000% over the past 7 years). Sales-event clubs and collective bargaining websites are one of the most dynamic segments of the e-business market: the number of new players is increasing rapidly, w
Publicado em: 24/04/2012
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18. Capacitação pedagógica de docentes de enfermagem: desenvolvimento e avaliação de um curso a distância / Pedagogical training of teachers of nursing: Development and evaluation of a distance learning course
The strategic role of education as a lever for growth and socioeconomic development is now an international consensus. In addition to the democratization of access to education, it is mister ensure a quality education that prepares citizens to act as a critical and participatory social life, enabling them to enter and stay in a job market in flux. Many unive
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 19/04/2012
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19. COMUNICAÇÃO INTERNA DIALÓGICA: UMA PERSPECTIVA ESTRATÉGICA / Dialogic communication: a strategic perspective
Diante de novos desafios da Sociedade da Informação e fazendo uso da Teoria da Complexidade, buscou-se mostrar, neste estudo, não apenas a importância do diálogo na comunicação interna, mas também como as mídias podem tornar-se canais potencializadores da interatividade mútua entre empresa e funcionários. A metodologia norteadora foi o levantament
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 17/04/2012
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20. Estudo da internalização do conhecimento por meio do uso de sistemas de informações gerenciais hospitalares em João Pessoa - PB.
Hospitals are organizations where information is particularly important where much of the work of health professionals is related to the manipulation of information, where reliability, availability and data integrity will contribute to the quality of patient care and better management of the hospital. Thus, this study analyzes the process of internalization
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 09/03/2012
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21. Comunicação e complexidade: o discurso mítico do SBT
The pursuit of knowledge tied to our personal journey, seems to be a indispensable for our particular building at all levels, both as academics, professionals and even social. To understand this space for dialogue between individuals and products that we offer organizations and at the same time, in turn, seem to encourage us to write this and the knowledge i
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 16/01/2012
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22. New technologies, old habits: automation without innovation
This research investigated the underuse of technological tools by innovative organizations which are acknowledged for their use of and familiarity with new technologies. The research conducted an analysis of 58 institutional repositories (IRs) out of 43 educational and research institutions which are internationally renowned for excellence. The core aspect o
BAR - Brazilian Administration Review. Publicado em: 2012-03
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23. Formação continuada de professores que ensinam matemática: o papel do ábaco na ressignificação da prática pedagógica
The present dissertation performs a study about abacus part on the continuous education of Elementary Schools Mathematic teachers on what concerns the basic operations of addition and subtraction with (re)unification by using the manipulative and/or informatical abacus. Therefore, the research intends to answer the following question: How does a teacher refr
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 20/10/2011
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24. The Brazilian Internet Steering Committee (CGI.br): A Socially Molded Evolution of the National Information System / Comitê gestor da internet no Brasil (CGI.br): uma evolução do sistema de informação nacional moldada socialmente
Internet is an important phenomenon for the development of information society in many aspects: social, economic, cultural and political apart of its Information and Communication Technology dimension. This study aims to add up some knowledge on the existing Internet studies, through the analysis of actors, agents and structures who have built the network wh
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 11/08/2011