Sports Marketing
Mostrando 13-18 de 18 artigos, teses e dissertações.
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13. Ouvindo o Silêncio: A Construção Identitária por Meio da Prática do Mergulho Scuba como Consumo Hedônico
This work aims to explore the context and emotions related to the experience of scuba diving as hedonic consumption, as well as to understand in which conditions the benefit arising from the regular practice of this activity impact the identity construction of the practitioner. Through in-depth interviews, data were collected from scuba divers living in the
Publicado em: 2008
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14. Da escolarização do esporte à esportivização da escola: tradição e espetáculo nos Jogos da Primavera de Sergipe 1964-1995).
The 20th century was highlighted by the growth of industry, by the economic transnationalization, by the bipolarity between capitalism and socialism, by the expansion of basic education in the midst of an economic barbarism. Specially the century of spectacle, a phenomena which, under the dynamics of modernity, shaped the comprehension of the world and the s
Publicado em: 2008
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15. Sport sponsorship decision making: descriptive analysis of the decision process and selection criteria of sponsor companies in Brazil / Tomada de decisão em ações de patrocínio esportivo: análise descritiva do processo decisório e critérios de seleção em empresas patrocinadoras no Brasil
The growth of the use of sports sponsorship by companies as a marketing communication tool is notorious. This growth has raised the interest for a better and higher understanding of this tool?s attributes, especially concerning its efficacy and the processes by which it is adopted and promoted by organizations. The main purpose of this research was to study
Publicado em: 2007
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16. SPORTS SPONSORSHIP IMPACT ON THE CONSUMER: A MODEL TO EVALUATE ITS EFFECTIVENESS / O IMPACTO DO PATROCÍNIO ESPORTIVO NO CONSUMIDOR: UM MODELO PARA MENSURAÇÃO DE SUA EFETIVIDADE
The use of sports sponsorship as a marketing tool is in the rise. Estimates indicate that the values invested in this activity have grown over one thousand per cent in the last twenty years, reaching the total sum of US$ 21 billion in 2004. Despite the fact that the capital needed to conduct a sponsorship program is growing considerably, companies that inves
Publicado em: 2007
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17. ANÁLISE DO ESPORTE COMO FERRAMENTA DE MARKETING NAS INSTITUIÇÕES DE ENSINO SUPERIOR: O CASO ULBRA / ANALYSIS OF THE SPORT LIKE MARKETING TOOL IN THE INSTITUTIONS OF SUPERIOR EDUCATION: CASE ULBRA
O esporte, com sua característica de envolvimento emocional e prazeroso com diferentes públicos, é constantemente utilizado no marketing envolvendo diferenciação, aproximação com clientes específicos e buscando desenvolver valores importantes fundamentais para o ambiente competitivo. Desta forma, este estudo objetivou analisar como o esporte foi inse
Publicado em: 2007
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18. A construção de uma marca tendo como diferencial o esporte
Currently the companies search forms to increase this sales, to extend its market and to guarantee quality of this products or services for the consumers. These are daily in any place, either in the work, home or in a leisure place receiving advertising information from the companies which search to increase this sales. The sport marketing comes to be the fo
Publicado em: 2006