Retailing
Mostrando 13-24 de 37 artigos, teses e dissertações.
-
13. COMPRAS ONLINE EM VAREJO MULTICANAL: O RISCO PERCEBIDO NA AQUISIÇÃO DE ALIMENTOS PERECÍVEIS / ONLINE SHOPPING IN MULTICHANNEL RETAILING: THE PERCEIVED RISK ON THE ACQUISITION OF GROCERY PRODUCTS
The perceived risk in online shopping is seen by many authors as an obstacle for the growth of electronic commerce. The online retailing makes impossible for customers to evaluate the tangible attributes due the impossibility of physical examination of the product. In the case of groceries, the Internet still is an unexplored channel, once the consequences o
Publicado em: 2009
-
14. Governance profile and the coordination of strategic alliances of the Brazilian beef agribusiness system / Perfil de governança e a coordenação de alianças estratégicas do sistema agroindustrial da carne bovina brasileira
The research aimed at finding the link between the governance structures and the coordination in Brazilian beef alliances. The analysis is based upon the transaction cost economics to identify the transaction dimensions, investment specificity, frequency and uncertainty, and on the concepts of relative scope and embbededness in order to finding the relations
Publicado em: 2009
-
15. Implementação e análise de desempenho dos protocolos de criptografia neural e Diffie-Hellman em sistemas RFID utilizando uma plataforma embarcada
RFID (Radio Frequency Identification) identifies object by using the radio frequency which is a non-contact automatic identification technique. This technology has shown its powerful practical value and potential in the field of manufacturing, retailing, logistics and hospital automation. Unfortunately, the key problem that impacts the application of RFID sy
Publicado em: 2009
-
16. Atitude do consumidor em relação às marcas próprias de supermercados: um estudo exploratório / Consumers attitude towards supermarkets own brands: an exploratory study
The retail sector is going through major changes due in order to meet efficiently and effectively the demands of the consumer in a highly competitive environment. Thus, the creation and implementation of strategic actions that provide competitive differentials for retailers have become essential in the day to day of retailing. The adoption of own brands in t
Publicado em: 2009
-
17. O Varejo de Alimentos para Consumidores de Baixa Renda no Brasil
Even considering that a vast percentage of the world population is made up by low-income consumers, relatively very little has been researched about the consumer behavior of this market segment. The major objective of this study is to investigate food retailing for low-income consumers in Brazil. This work brings a retrospective of the findings of some inves
Publicado em: 17/11/2008
-
18. Abilities and characteristics of the sales force of the article retailing of domestic use, in the cities of Florianópolis and St José / Habilidades e características da força de vendas no comércio varejista de acessórios para casa nos municípios de Florianópolis e São José
Este trabalho teve como principal objetivo levantar as principais habilidades e características da força de vendas do comércio varejista de artigos de uso doméstico, nos municípios de Florianópolis e São José. Identificou as habilidades consideradas mais importantes pelos gestores, vendedores e, também, pelos clientes. Vender é uma tarefa árdua e
Publicado em: 2008
-
19. EFFICIENCY ANALYSIS IN THE FOODSTUFFS RETAILING SECTOR / ANÁLISE DA EFICIÊNCIA NO SETOR VAREJISTA DE GÊNEROS ALIMENTÍCIOS
O processo de concentração fez com que a Market Share do setor varejista de gêneros alimentícios ficasse concentrado em poucas empresas, as quais detêm grande parte do faturamento. De acordo com a ABRAS (2006), existe uma disparidade muito grande entre a participação de cada formato sobre o número de lojas e sobre o faturamento no ramo do varejo de g
Publicado em: 2007
-
20. Strategic and structural relations in retailing / A relação entre estratégia e estrutura no varejo
The main goal of this thesis is to analyse the strategy as condition to the firm structure. A comparative research was developed among six business chains to confirm the theory study. Data was surveyed with questionnaires and structured interviews in order to compare the strategic and structural differences between the analysed business chains. The interest
Publicado em: 2006
-
21. A retailing supermarkets view about its commercial relations with suppliers. / A visão supermercadista sobre os fatores determinantes nas relações comerciais com fornecedores
Esta tese descreve a visão dos supermercadistas sobre as relações comerciais com fornecedores. O objetivo é identificar os fatores determinantes desse relacionamento de modo a compreender a gestão de compras das principais redes de supermercado no que diz respeito à seleção dos fornecedores, às atividades de valor que são exercidas em conjunto e ao
Publicado em: 2006
-
22. Franchising Internationalization: mapping the presence of brazilian chains abroad / Internacionalização de franquias: um mapeamento sobre a presença de redes brasileiras no exterior
The internationalization of companies is very important to the development of a country. Although this is a process of small ratios in Brazil, it is increasing. Amongst the companies which are expanding overseas, there are the franchising ones. Brazil is one of the three biggest world-wide markets of franchising, which has the particularity of being composed
Publicado em: 2006
-
23. O Uso da Tecnologia da Informação no Varejo Brasileiro / The Use of Information Technology in Brazilian Retail
The competition in retailing has led companies to look for more efficiency in the business processes both in the internal environment and in the relationship with suppliers and consumers. The companies in this search for efficiency through the improvement in the business processes have been making usage of information technology (IT) in many different forms.
Publicado em: 24/11/2005
-
24. Área de Influência e Localização Varejista / Trading Area and Store Location
This work aims to offer a contribution to the retailing knowledge in Brazil by integrating theoretical and empirical aspects about Trading Area - an extremely important concept in retailing. The methodology encompasses a review of the existing theoretical knowledge, and develops an empirical investigation about the Trading Area phenomenon, with customers fro
Publicado em: 24/11/2005