Renascer Em Cristo Apostolic Church
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1. Marketing and Religion: The role of marketing in the origin, expansion and consolidation of the Renascer em Cristo Apostolic Church. / Marketing e religião : o papel do marketing na origem, expansão e consolidação da Igreja Apostólica Renascer em Cristo
The present work aims at analyzing the use of marketing techniques by neopentecostal churches, which appeared in the brazilian religious scene between the decades of 1970 and 1980. By using marketing techniques, these churches try to expand their area of influence in the religious field, causing a great competition among the various christian and non-christi
Publicado em: 2006