Relationship With Customer
Mostrando 1-12 de 82 artigos, teses e dissertações.
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1. Relational attractiveness between supplier-customer in a supply chain
Abstract Purpose This study aims to evaluate the influence of factors attributed to relationship attractiveness between supplier and customer, from the supplier’s perspective. Design/methodology/approach The empirical exercise was based on the use of multivariate data analysis with confirmatory factor analysis and a partial least squares approach to stru
RAUSP Manag. J.. Publicado em: 2021-03
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2. MARKETING BUSINESS-TO-BUSINESS: ANÁLISE DA PRODUÇÃO CIENTÍFICA BRASILEIRA DE 2008 A 2018
RESUMO Este estudo apresenta uma revisão da literatura brasileira sobre o marketing business-to-business (B2B) de 2008 a 2018. O método utilizado envolveu seleção do tópico de revisão, pesquisa na literatura, coleta, leitura e análise das publicações científicas de periódicos de nível maior ou igual a B2. Teoricamente, o B2B associou-se a seis te
Rev. adm. empres.. Publicado em: 29/08/2019
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3. How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis
RESUMO O presente trabalho propõe um modelo teórico para testar o relacionamento entre as Customer Analytics Capabilities e a orientação para o mercado com o desempenho organizacional, abarcando as capacidades de Marketing como um mecanismo mediador moderado pelo dinamismo ambiental. A contribuição principal do artigo está no teste dessa mediação em
BBR, Braz. Bus. Rev.. Publicado em: 19/08/2019
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4. The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relationship Perception on Luxury Fashion Brands
RESUMO O principal objetivo deste artigo foi desenvolver uma escala para mensurar a percepção de relacionamento entre consumidores de marcas de moda de luxo no Brasil. Para tanto, seguimos as orientações de Churchill (1979) e Rossiter (2002) para desenvolvimento de escalas, abarcando entrevistas e a criação de uma versão piloto da escala, submetida a
BBR, Braz. Bus. Rev.. Publicado em: 2019-06
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5. The Use of the 'Job to Be Done' methodology to identify value co-creation opportunities in the context of the Service Dominant Logic
RESUMO Organizações que atuam em contextos B2B adotam estratégias de cocriação de valor visando à fidelização de clientes. Fundamentando-se nos conceitos da Lógica Dominante do Serviço (LDS), o estudo propõe a utilização da técnica de Job to be done (JTBD) como método para apoiar a implementação dos conceitos da LDS. O resultado de um levant
BBR, Braz. Bus. Rev.. Publicado em: 2019-02
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6. Credibility, audacity and joy: Brand personalities that connect users to social media
Abstract The main purpose of this article is to evaluate the influence brand personality has on customer loyalty in the context of social networks as brands. We conducted a survey of 268 social networks users in Brazil and analyzed data through Structural Equation Modeling. As a result, brand personality dimensions Credibility, Audacity and Joy were found to
BAR, Braz. Adm. Rev.. Publicado em: 21/01/2019
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7. The use of ICT tools to support collaborative product development activities: evidences from Brazilian industry
Abstract Paper aims This paper aims to understand the relationship between Information & Communication Technology (ICT), collaborative New Product Development (NPD) and customer satisfaction (NPD performance). Originality We target the relationship between ICT, collaborative NPD and NPD performance. ICT is assessed as a set of specific tools adopted by t
Prod.. Publicado em: 04/06/2018
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8. Type 2 diabetes, healthcare expenditures and its correlation with anthropometric factors and physical activity: 18-month follow-up in a Brazilian city
Abstract AIMS To compare the profile of adults attended at primary care level of the Brazilian National Health System according to occurrence of T2DM during 18 months of follow-up. METHOD Longitudinal study carried out with 316 adults. T2DM and PA were assessed by questionnaires. Measurements of weight, height and waist circumference (WC) were also perform
Motriz: rev. educ. fis.. Publicado em: 01/03/2018
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9. CRM ADOPTION IN A HIGHER EDUCATION INSTITUTION
ABSTRACT More and more organisations, from private to public sectors, are pursuing higher levels of customer satisfaction, loyalty and retention. With this intent, higher education institutions (HEI) have adopted CRM – Customer Relationship Management. In order to analyse some of the interesting aspects of this phenomenon n, we conducted an action research
JISTEM J.Inf.Syst. Technol. Manag.. Publicado em: 2016-04
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10. Stakeholder Management Capability and Performance in Brazilian Cooperatives
ABSTRACT Objective: The aim of this paper is to relate Stakeholder Management Capability (SMC) to economic-financial and social-environmental performance. Design/methodology/approach: Data collection occurred in 26 states and the Federal District of Brazil. There was validation of 171 questionnaires answered at the strategic and tactical levels in the co
Rev. bras. gest. neg.. Publicado em: 2015-04
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11. Modelling and optimization of the surface roughness in the dry turning of the cold rolled alloyed steel using regression analysis
Surface quality of the machined parts is one of the most important product quality indicators and one of the most frequent customer requirements. The average surface roughness (Ra) represents a measure of the surface quality, and it is mostly influenced by the following cutting parameters: the cutting speed, the feed rate, and the depth of cut. Quantifying t
Journal of the Brazilian Society of Mechanical Sciences and Engineering. Publicado em: 2012-03
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12. Violação e recuperação da confiança do cliente após o duplo desvio
This dissertation aims at analyzing the breach and recovery of customer trust in the company after a poor failure recovery - a double deviation situation. Its objective is to investigate the greater effect of trust violation derived from the double deviation situation; the effect that the promise of non-recurrence of failures and apology as trust recovery ta
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2012