Reactancy Theory
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1. Um Estudo sobre o Valor e a Reatância nas Reações dos Consumidores Brasileiros frente ao Recall de Produtos
Responses of Brazilian consumers to product recall, both in terms of consumer satisfaction with the decision process and in terms of subsequent product choice behavior, are explored. A literature review on product recall and the consumer decision process was made as well as explored the theory of reactancy theory, a proposition which considers the psychologi
Publicado em: 25/09/2008